Top global technology leaders in Artificial Intelligence (AI), Big Data, and Cloud Computing anticipate a bright future, crediting AI for catalyzing innovation across industries by enhancing automation, personalization, and decision-making.
Industry experts, referencing recent studies, state that Big Data is expanding rapidly, offering vital insights for strategic planning and customer engagement. They believe cloud computing supports both AI and Big Data, providing scalable infrastructure, cost savings, and worldwide accessibility.
“These technologies are driving digital transformation, with companies heavily investing to maintain competitiveness. As adoption grows, the demand for skilled professionals, strong cybersecurity, and ethical governance will increase, making this trio crucial for future business success.”
Executives from global IT companies like IBM, Oracle, Huawei, and Snowflake discussed their GITEX plans, expressing strong confidence in the event’s agenda, themes, summits, and its impact on the global IT landscape.
Shukri Eid, VP and GM at IBM Gulf, Levant, and Pakistan, described GITEX as a global platform for action.
“IBM’s involvement in GITEX dates back to 1981, bringing together important ecosystems: policymakers, business leaders, and innovators advancing AI. For IBM, it’s a chance to showcase proven solutions from our own business,” Eid shared with BTR.
Shukri Eid, VP and GM, IBM Gulf, Levant, and Pakistan.
“Internally, IBM has implemented AI across numerous workflows, acting as ‘client zero’, aiming to achieve $4.5 billion in productivity savings. We assist clients in achieving similar results with our enterprise data and AI platform, watsonx,” he noted.
“GITEX excites us not just for its scale, but for the regional ambitions it cultivates. Here, the next phase of AI-led growth is unfolding, and IBM is proud to support the UAE’s vision of becoming a leading AI-powered economy,” he added.
Abdulaziz Al Nuaimi, Chief Security Officer of Huawei UAE, emphasized Huawei’s longstanding participation in GITEX as a key platform for engaging with customers, partners, and industry peers.
“GITEX GLOBAL this year highlights our vision of ‘All Intelligence’ in action. We’re showcasing our latest AI innovations and industry applications, illustrating how AI, Cloud, and cybersecurity collaborate to enhance organizational efficiency, resilience, and future readiness,” Al Nuaimi told BTR.
Abdulaziz Al Nuaimi, Chief Security Officer of Huawei UAE.
He noted AI’s dual role in transforming opportunities and challenges, with threats becoming smarter and more targeted, while AI offers powerful new methods to detect, predict, and respond. Building trust and resilience is crucial, ensuring intelligence is secure, privacy is protected, and innovation progresses safely.
“At Huawei, we are continuously enhancing our cybersecurity and privacy protection frameworks to address new challenges. We embed intelligence into our security capabilities, enabling faster detection, precise response, and better visibility.
“Our AI-native cybersecurity platform, SecMaster, demonstrates how AI enhances visibility and threat management efficiency. We deliver end-to-end protection across cloud, network, edge, and devices to help enterprises build trusted digital environments. We collaborate closely with industry partners to promote openness, transparency, and global collaboration in cybersecurity standards and best practices,” he said.
At GITEX 2025, he mentioned visitors will see how security is the foundation of intelligent transformation. “From cloud resilience and network security with our Xinghe Intelligent Unified SASE Solution to data protection with Huawei Data Storage, we’re enabling secure, continuous enterprise operations. We invite all visitors to explore these solutions at our booth, experiencing how Huawei is building a smarter, trusted digital future together,” he said.
AI-driven innovations
Miguel Vega, Senior Vice-President — Database Platform & Cloud Infrastructure, Middle East, Turkey, and Africa, at Oracle, stated that Oracle is showcasing its leading AI innovations at GITEX Global 2025. The main goal is to demonstrate how ‘Enterprise Ready AI’ solutions can accelerate the UAE’s digital economy and support the nation’s vision to lead in AI globally.
Miguel Vega, Senior Vice-President — Database Platform & Cloud Infrastructure, Middle East, Turkey, and Africa, at Oracle.
“We see GITEX as a critical connection point for our business, uniting customers, partners, and leaders advancing the UAE’s vision to become the world’s most AI-prepared nation. With substantial AI implementation underway, opportunities for organizations in the region to lead in AI adoption and innovation are unparalleled,” Vega told BTR.
Mohamed Zouari, General Manager for Middle East, Turkey & Africa at Snowflake, said GITEX is one of the few events uniting policymakers, enterprises, developers, and startups to showcase top tech innovation both regionally and globally.
“For Snowflake, it’s the perfect venue to demonstrate how data and AI drive meaningful changes across every economic sector. Through live demos, customer case studies, keynotes, and partner presentations, we aim to demystify enterprise AI and help organizations maximize their technology value,” Zouari told BTR.
Mohamed Zouari, General Manager for Middle East, Turkey & Africa at Snowflake.
He highlighted the benefit of connecting with decision-makers rethinking their data strategies, from government planning smart cities to banks rebuilding risk engines with AI. GITEX offers a chance to listen as much as share, understanding what businesses need to scale data strategies and where Snowflake can have the greatest impact. “Insights gathered here inform our regional and global innovation agendas.”
Mohammad Meraj Hoda, VP of Business Development – Emerging Markets, Ring, affirmed privacy as core to the company’s innovation. “As GITEX showcases future-shaping technologies, Ring continues advancing smart security solutions, bringing meaningful value to families today.”
“Our connected devices, from video doorbells to indoor and outdoor cameras, empower customers to monitor what matters most with confidence and control. Privacy is central to our innovation — features like Privacy Zones, Audio Toggles, and end-to-end encryption ensure convenience never sacrifices security.”
Mohammad Meraj Hoda, VP of Business Development – Emerging Markets, Ring.
Trends and Challenges
Regarding the latest trends and challenges in Big Data, Analytics, AI, and Cloud, Shukri Eid of IBM stated that many invest in AI suitable for experimentation, not full-scale implementation. The real shift is towards fit-for-purpose AI; domain-tuned systems that are faster, cheaper, easier to govern, and business-oriented.
“Currently, only 1% of enterprise data is within large language models. This means 99% of critical data — proprietary, industry-specific, regulated — remains untapped. Unlocking this data securely and responsibly is where real value lies,” he said.
Hybrid cloud is now standard, allowing enterprises to balance sovereignty, compliance, and performance while keeping AI close to data. Organizations increasingly seek embedded AI agents that do more than predict; they act, transforming data into smarter decisions and decisions into automation, he explained.
“We’re witnessing AI’s transition from experimentation to full-scale production. The challenge for many is deploying AI solutions reliably and at scale to achieve real business value. This is our focus with the ‘Enterprise Ready AI’ theme at GITEX Global, offering customers a clear path to progress,” he said.
“A strong trend is embedding Generative and Agentic AI into daily workflows across all business functions to enhance creativity and efficiency.”
IBM SHOWCASES WATSONX
“At GITEX, we’re highlighting watsonx — our enterprise-ready AI and data platform — along with powerful tools like watsonx Orchestrate and industry-specific AI assistants and agents. These are designed to help businesses automate workflows, make smarter decisions, and scale faster,” says Shukri Eid of IBM.
“You’ll see this in action through our Ferrari Formula 1 simulator, using watsonx.ai and our Granite models to generate real-time race summaries in Ferrari’s tone. Watsonx.data combines vast historical and current F1 data for insights.
“For football fans, we’re showcasing a solution with Sevilla FC — an AI-powered Scout Advisor using watsonx to enhance player scouting with natural language prompts, semantic search, and curated shortlists. It exemplifies how AI augments human capabilities, even in sports. We’re also showcasing quantum computing innovations with a model of IBM Quantum System Two, illustrating quantum’s role in solving future-scale problems.”
Oracle theme: Enterprise-Ready AI
“Our theme this year, ‘Enterprise-Ready AI’, moves beyond initial AI hype and experimentation, as our customers seek clear paths to generate real, measurable business impact with this transformative tech shift, according to Miguel Vega of Oracle.
Visitors to Oracle’s booth can experience Oracle Generative AI’s power through an interactive demo creating lifelike, customizable video avatars in seconds. Guests can choose styles, personalize messages in multiple languages, and instantly generate avatars for download and sharing across social media — showcasing Oracle’s Gen AI solutions’ creativity, speed, and enterprise potential.
Snowflake’s AI Data Cloud
“This year, we highlight how Snowflake’s AI Data Cloud turns AI from basic adoption and experimentation into real, measurable, impactful business value,” according to Mohamed Zouari of Snowflake.
“Last year, we focused on generative AI and solutions like Native Apps, Cortex, and Snowflake Gen AI & LLM. This year, we’re demonstrating enterprise AI in action, accelerating decision-making across industries, like Snowflake Intelligence. We emphasize supporting the regional start-up ecosystem, sponsoring the start-up pavilion at Expand North Star, offering entrepreneurs a platform to showcase innovations, connect with partners, and understand how enterprise-grade data and AI solutions can help them scale.”
