In a bold declaration of enduring ambition and strategic foresight, DP World and the DP World Tour have unveiled an unprecedented extension of their historic collaboration, reshaping the future of international golf and strengthening Dubai’s pivotal role in the sport’s evolution.
According to a new landmark deal, DP World will remain as Title Partner and Official Logistics Partner until 2035. This exceptional multi-year agreement underscores not only trust but a steadfast belief in golf’s vast potential.
The partnership, initiated in 2022 with the rebranding of the European Tour (established in 1972) to the DP World Tour, has led to an era of remarkable growth.
With 42 events across 26 countries, increased attendance, record prize money, and a growing global fan base, the DP World Tour has transformed into a significant international sporting entity, becoming more global, inclusive, and interconnected than ever.
A Vision for Transformation
“We set out to elevate the DP World brand and create a platform to transform the global golf ecosystem,” stated Guy Kinnings, CEO of the DP World Tour.
“The achievements of the past four years speak volumes. This renewed agreement transcends a mere title sponsorship; it signifies a deeper, integrated partnership that will enhance the Tour’s logistics, operations, and innovation for another decade. DP World’s long-term commitment is clear evidence that the Tour is not just flourishing but accelerating.”
Yuvraj Narayan, Group Deputy CEO & CFO of DP World, commented: “This partnership exemplifies the power of sport to connect markets, cultures, and communities globally, much like we do through trade.”
“Our commitment through 2035 is an investment in golf’s future. We believe in its ability to inspire, include, and create opportunities. The growth of events like the DP World India Championship shows how we are helping shape the sport’s future.”
Flagship Commitment
With this significant extension, DP World continues as Title Partner of the DP World Tour Championship, a flagship season-ending Rolex Series event until 2035. The renewed agreement also expands DP World’s involvement, with Official Partner status at 15 additional tournaments each year, enhancing connections with fans, communities, and emerging markets worldwide.
Driven by increased interest and the enthusiasm of Indian golf fans, the DP World India Championship will return in 2026, aiming to become a staple on the global calendar, further demonstrating DP World’s dedication to expanding golf’s reach.
Together, the Tour and DP World will drive initiatives to make golf more inclusive and accessible. Through sustainable innovation, including repurposing shipping containers into modern training facilities via the Second Life initiative and global Clubhouse program, DP World is creating pathways for future generations, leaving a lasting impact on communities worldwide.
DP World’s journey with the Tour started in 2009, evolving from a presenting partner to the backbone of a fully globalized Tour. This latest landmark agreement not only continues that journey but opens a bold new chapter.
When global trade meets global sport, golf’s future becomes not only brighter but transformational.
