JioStar, a prominent global media and entertainment leader with top channels like Star Plus, Colors TV, and Asianet, has teamed up with Danube Properties for the new season of the Hindi reality show Bigg Boss.
Leveraging its successful history of connecting brands with the Indian diaspora, this partnership offers Danube Properties an opportunity to tap into the show’s extensive audience. Hosted by the iconic Salman Khan, Bigg Boss consistently achieves significant viewership and audience engagement, making it a potent platform for brands to reach diverse groups.
JioStar’s dominance in entertainment makes it a prime choice for brands aiming to capture the Indian market and beyond. As the co-powered sponsor of Bigg Boss 19, Danube Properties strategically partners with JioStar’s media channels to ignite interest among Indian investors in Dubai’s flourishing real estate sector across India and the Middle East.
“The scale of Bigg Boss 19 is unmatched — a dynamic blend of drama and star power. We’re confident this partnership will leverage the show’s massive popularity to connect with a varied audience in India and South Asians throughout the Middle East,” a JioStar spokesperson stated.
Rizwan Sajan, founder and chairman of Danube Group, shared: “Bigg Boss has consistently been a favorite among Indian audiences globally, and in the Middle East, its allure extends beyond the Indian subcontinent — even Arab viewers are showing keen interest. I believe this season will outperform like never before.”
Indians are currently the largest group of real estate buyers in Dubai, highlighting the robust growth potential in this sector. JioStar’s Middle East team continues to provide integrated marketing solutions driven by audience insights, enabling brands to effectively engage high-value consumer markets.
