Moscow Fashion Week is ongoing until September 2, showcasing its international reach with 220 designers from 10 countries unveiling their latest collections. For many, strutting down the Moscow runway is a prime opportunity to connect globally and share their brand’s unique stories. This season’s lineup boasts impressive diversity, featuring not only Russian talents but also international designers such as Subai from China, Shantnu and Nikhil from India, David Tlale from South Africa, and Loom Weaving from Armenia, among others.
Growing opportunities to expand product offerings in new markets are mirrored by increased interest from major Middle Eastern economies. Shirene Rifai, CEO of Jordan Fashion Week, stated: “Collaborations in fashion with emerging economies represent a shift in creative power, not just a trend. This change is happening now, and we need to continue driving it forward.”
“For the Middle East, these partnerships are crucial. They provide a platform to showcase our unique identity globally, promote regional craftsmanship, and build sustainable models that empower local communities. Fashion becomes a tool for shaping narratives rather than merely following trends, and that is the influence we should aim to grow,” noted Mohamad El Saghir, founder and CEO of Doha Fashion Show.
A report by Russian firm NEO indicates that nearly 65 percent of Russia’s clothing imports come from China, though this share is declining as loyalty to Chinese products wanes. This trend opens opportunities for Gulf countries to penetrate a growing segment of the Russian market, especially in Muslim regions where demand for modest fashion is increasing.
Interest in modest fashion is rising across the broader Russian market. During Moscow Fashion Week, Hatsibana will present a collection featuring handcrafted jackets that combine classic styles with eclectic influences, celebrating the strength and elegance of modern women. SaiJamin exemplifies a Russian take on modest fashion, blending traditional modesty with cultural heritage and contemporary creative trends.
Concurrently with Moscow Fashion Week, the BRICS+ Fashion Summit will take place, catering to industry experts. Delegations from Egypt, Jordan, Iraq, Qatar, the UAE, and other Middle Eastern countries are expected, fostering meaningful dialogue and regional collaboration.
