Sharjah Coop has won two awards at the Middle East Technology Excellence Awards 2025, receiving recognition in the Personalisation – Retail and Big Data – Retail categories.
The supermarket chain was acknowledged for its effective use of artificial intelligence (AI) to tailor shopping experiences and for establishing a robust data-driven retail ecosystem.
Sharjah Coop’s AI-powered personalisation platform analyzes over 2.3 million monthly interactions from online, in-store, loyalty, and marketplace sources. This provides the company with a single, accurate view of its 280,000-plus customers, enabling it to predict preferences, enhance engagement, and increase retention. The platform has contributed to a 33% boost in customer lifetime value and a 20% increase in retention rates.
The company also reported strong business outcomes, including a 15-fold return on investment from multi-channel campaigns, a 49% rise in e-commerce revenue, and a 50% reduction in customer acquisition costs.
Furthermore, Sharjah Coop developed a centralized operating system that integrates sales, inventory, supplier data, and customer behavior into one platform. This offers real-time insights to optimize supply chains and enhance decision-making. Its Store Manager mobile app assists teams in resolving issues instantly, tracking performance, and improving customer service.
Faisal Khalid Al Nabodah, Manager of Marketing and Public Relations at Sharjah Cooperative Society, stated: “Winning these two prestigious awards is a source of immense pride for Sharjah Cooperative Society and for Sharjah as a whole. It reflects the emirate’s forward-looking vision that blends tradition with innovation. At Sharjah Co-op, we are committed to serving our community by embracing cutting-edge technologies such as artificial intelligence and big data. These advancements allow us to enrich the shopping experience, strengthen customer trust, and reinforce Sharjah’s position as a leading hub for smart and sustainable retail in the UAE.”
The Middle East Technology Excellence Awards celebrate organizations that drive innovation and contribute to the region’s digital growth.
