Sharjah Coop has clinched two accolades at the Middle East Technology Excellence Awards 2025, excelling in the Personalisation – Retail and Big Data – Retail categories.
The supermarket chain was lauded for its adept use of artificial intelligence (AI) to tailor shopping experiences and for crafting a robust data-driven retail ecosystem.
Sharjah Coop’s AI-driven personalisation platform processes over 2.3 million monthly interactions from online, in-store, loyalty, and marketplace channels. This enables the company to have a unified, precise view of its over 280,000 customers, allowing it to anticipate preferences, enhance engagement, and boost retention. The platform has increased customer lifetime value by 33% and retention rates by 20%.
The company also reported impressive business outcomes, such as a 15-fold return on investment from multi-channel campaigns, a 49% surge in e-commerce revenue, and a 50% reduction in customer acquisition costs.
Moreover, Sharjah Coop created a centralized operating system integrating sales, inventory, supplier data, and customer behavior into one platform. This system provides real-time insights to optimize supply chains and inform decision-making. Its Store Manager mobile app assists teams in swiftly resolving issues, monitoring performance, and improving customer service.
Faisal Khalid Al Nabodah, Manager of Marketing and Public Relations at Sharjah Cooperative Society, expressed: “Winning these prestigious awards fills Sharjah Cooperative Society and the emirate with immense pride. It showcases Sharjah’s progressive vision, merging tradition with innovation. At Sharjah Co-op, we are dedicated to serving our community by adopting advanced technologies like artificial intelligence and big data. These innovations enhance the shopping experience, build customer trust, and solidify Sharjah’s standing as a leading smart and sustainable retail hub in the UAE.”
The Middle East Technology Excellence Awards honor organizations that drive innovation and contribute to the region’s digital advancement.
