The UAE Media Council has initiated legal proceedings against a social media advertising account that promoted a product with unverified medical and therapeutic claims. The advertisement, the Council said, lacked scientific backing and approval from the relevant health authorities, and contained misleading content that violated approved media standards.
The move comes under the Executive Regulations of the Media Regulation Law, which govern advertising content across all media platforms. The Council has confirmed that it has taken appropriate legal measures in line with the law.
The Media Council emphasized its ongoing monitoring of digital advertising and urged all advertisers and influencers — both individuals and companies — to fully comply with regulations.
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