ASUS has joined forces with leading technology providers to deliver all-encompassing, future-ready AI infrastructure solutions that integrate state-of-the-art hardware and software.
“Data will become as valuable as currency due to AI’s data demands,” stated Paul Ju, Senior Vice President and Co-Head of Open Platform BG. “Nations will view it as a strategic resource, aiming to safeguard their domestic datasets.”
To assist governments and businesses in navigating this transformation securely, ASUS offers comprehensive data center solutions, including servers, storage, software, and deployment support. “Our solutions encompass storage and software, providing a complete package to help data centers establish their machine infrastructure,” he emphasized. “Furthermore, we offer deployment support.”
Paul Ju – Senior Vice President
Designing for reliability
YC Chen, Associate Vice President of Product Marketing Division, highlighted the company’s significant investments in research and development (R&D) to ensure robust and reliable systems. “We simulate various scenarios, from optimal to worst-case, to ensure our designs can accommodate different component variations,” he noted.
He also mentioned the company’s rigorous testing and the production of thousands of machines to guarantee top-tier quality. “Post-sale service is crucial to us,” he added. “After delivering the machine, we strive to resolve any customer issues.”
Y.C. Chen – Associate Vice President of Product Marketing Division
Latest solutions
On Tuesday, ASUS hosted its AI Tech Summit in Dubai, where Ju showcased the company’s enterprise-grade software solutions, ranging from hybrid servers to edge-computing deployments, ensuring businesses have the necessary tools for AI scalability.
ASUS has collaborated with top-tier technology entities like NVIDIA, Weka, Micron, Schneider, Foxlink, and DDN to propel AI ecosystem growth. These alliances bring together global computing, storage, and networking leaders, reinforcing ASUS’s role as an ecosystem enabler, ensuring enterprises and governments access cutting-edge technologies.
During the event, Ju introduced ASUS’s latest AI server innovations, including the NVIDIA GB300 NVL72 and NVIDIA HGX B300, now available worldwide. He detailed the NVIDIA GB300 NVL72: “The full rack stands about two meters tall and uses roughly 150 kilowatts of power,” he explained. This AI-centric processing unit is engineered to deliver outstanding performance and efficiency for extensive AI workloads, high-performance computing (HPC), and data centers.
To tackle the substantial heat output, ASUS employs advanced liquid cooling systems, surpassing traditional air cooling in efficiency.
The role of the Middle East
Ju emphasized the Middle East’s suitability for AI data centers. “These servers are energy-intensive,” he remarked. “This region is rich in tangible energy from oil and the intangible energy of its people. The UAE’s rapid financial evolution, likely outpacing the US or other nations, combined with minimal blockchain regulation, makes it ideal for swift digital transformation using AI.”
Alber Wu – Division director of Solution Planning Division
Alber Wu, Division Director of Solution Planning Division at ASUS, stated the company is the optimal choice for aiding regional governments and private entities in developing AI capabilities. “We have conducted extensive real-world technology testing over the past decade,” he said. “In Taiwan, we’ve executed a national-grade idea center solution project, building infrastructure, platforms, and services for government, research, and education. Our experience is extensive.”
With a proven track record, strong partnerships, and a bold vision, ASUS is positioning itself as more than just a hardware provider—it’s becoming a complete ecosystem enabler for the AI-driven future.
