Over the past two decades in the Gulf, communication has become crucial for businesses aiming to build trust and stay relevant. Change is constant, and organizations are expected to be ready for it.
This region has witnessed family-owned businesses transform into global giants and governments launch megaprojects that capture international attention. Such transformations have raised the bar for how voices are heard and stories are shared, evolving messaging from simple announcements to a comprehensive approach that encompasses policy, reputation, digital presence, and cultural insight.
For 20 years, Cicero & Bernay (C&B) has adapted to these changes. Now, it positions itself as a forward-thinking partner, redefining how brands integrate strategy, design, and digital intelligence in today’s dynamically changing business landscape.
Ahmad Itani, CEO and Founder of C&B, stated, “Our new identity reflects who we are today. While we have always let facts speak for us, they now provide the perspective needed to forecast and act as strategic advisors. We guide when it matters the most, allowing clients to focus on their goals, knowing we understand the bigger picture.”
Itani emphasized, “Our strength is in anticipating where communication is heading and helping brands evolve with it. Technology and innovation offer new opportunities, but it’s our application that sets us apart.”
Tariq Al Sharabi, Managing Director of C&B, remarked, “This new phase is about building momentum and setting a clear path for the future. As advisors, we combine scale and cultural expertise, speed and substance, technology and human touch. Our identity is not just in delivery but in our close partnership with clients.”
Building on a legacy
Founded in 2005, C&B has consistently balanced global insights with local expertise across various sectors, including government, real estate, finance, automotive, and retail. Currently, the firm is enhancing its use of evidence-based tools and exploring new narrative design strategies.
Through its annual ESG Report, which has engaged leaders across the GCC and fostered regional discussions on responsible business practices, C&B continues to prepare organizations for future challenges and strengthen governance with assurance.
