Dubai Mall, the world’s most frequented shopping center, is set to host a pivotal event in the global fashion calendar: the Dubai Mall Festival of Fashion. Scheduled for January 29 and 30, 2026, this two-day festival will spotlight top regional and international fashion, creativity, and innovation.
Throughout the festival, 12 exclusive fashion masterclasses will be held at various locations within Dubai Mall, offering unique insights from renowned designers, industry leaders, and influencers. The event will culminate on January 30, 2026, with the Dubai Mall Global Fashion Awards at the prestigious Armani Hotel Dubai, bringing together international and regional fashion icons for the region’s most significant awards ceremony.
With over 200 luxury and fashion brands, Dubai Mall is already the ultimate shopping and style destination globally. The Dubai Mall Festival of Fashion will further enhance its status as a center for global fashion excellence.
A Dubai Mall spokesperson stated: “As the world’s most visited retail destination, Dubai Mall has always been central to culture, lifestyle, and luxury. With the Dubai Mall Festival of Fashion, we’re proud to elevate our status beyond a shopping destination to the heart of global fashion. This event will celebrate creativity, diversity, and the timeless allure of style, bringing together the world’s brightest talents.”
The event is organized in collaboration with Lana, the Arabic news platform transforming Arabic media engagement in the region.
As part of the festivities, Lana will produce a special edition publication titled Dubai Mall Festival of Fashion, available throughout Dubai Mall starting January 1, 2026. This exclusive issue will offer behind-the-scenes insights, profiles of featured personalities, and a comprehensive festival guide.
Events will range from invitation-only to public access, with ticketing and registration details available from November 1st on the Lana website and app.
With its unmatched lineup of masterclasses, prestigious awards, and unique collaborations, the Dubai Mall Festival of Fashion is set to be a landmark event in the global fashion industry.
