Elfab, a trusted supplier for five-star hotels, luxury resorts, and leading supermarkets in the UAE, has broadened its reach with ElfabShop, its online platform targeting direct-to-consumer sales. This expansion aligns with the UAE’s growing online grocery and home delivery market, spurred by shifting consumer habits and a demand for high-quality, dependable food products.
Industry reports suggest that the UAE’s online food and grocery market is expected to surpass $4.5 billion by 2026, driven by rapid digital adoption and a growing preference for doorstep delivery services. Meanwhile, the region’s per-capita meat consumption remains among the highest globally, indicating a strong appetite for diverse, premium-quality protein options in households.
With over 50 years in the UAE, Elfab has earned a reputation for providing international meat products to the hospitality and retail sectors. Its expanded consumer platform now gives households access to this professional-grade selection, offering beef, lamb, veal, poultry, and seafood sourced from Australia, the US, Brazil, the Netherlands, New Zealand, and South Africa.
All items are vacuum-sealed and transported using temperature-controlled vehicles, akin to the cold-chain logistics used for hotel and retail clients. The platform offers portioned cuts, steaks, burger patties, poultry, wagyu, and seafood, catering to everyday meals and weekend gatherings.
Ashok Malhotra, Elfab’s Managing Director, stated: “For five decades, Elfab has been committed to maintaining high standards of food quality and reliability for our partners. Our expanded consumer offering responds to the evolving expectations of UAE households, who increasingly desire convenience and trusted sourcing.”
The company’s enhanced B2C service aligns with broader trends in the UAE’s food retail sector. Recent studies reveal that over 70% of UAE shoppers prefer hybrid buying models, combining in-store and online purchases, with a growing demand for traceable and internationally sourced products.
Elfab’s platform offers curated weekly bundles and seasonal selections to meet market demand, while ensuring easy access for residents nationwide.
As Elfab celebrates its 50th anniversary in the UAE, the strengthened consumer channel symbolizes a natural evolution, blending its heritage in food supply with innovative distribution and home delivery. Customers can explore the full product range and current offers at elfabshop.com or through the Elfab mobile app.
