This Saudi National Day, FACES Beauty Middle East kicks off a dynamic campaign titled ‘The Beauty-ful Game’, celebrating the fusion of beauty and football while acknowledging Saudi Arabia’s growing global identity.
The campaign features Saud Abdulhamid, a national football icon and the first Saudi player to join AS Roma, one of Europe’s elite clubs, inspiring Saudis nationwide.
Saud embodies a new wave of Saudi talent: confident, disciplined, and proud of his heritage, with a forward-looking vision for Saudi sports and culture that aligns with the Kingdom’s transformative journey.
“Through The Beauty-ful Game, we proudly spotlight Saud Abdulhamid as a representation of Saudi Arabia’s new generation: ambitious, genuine, and deeply rooted in heritage. Saud’s path mirrors the values we uphold at FACES, honoring culture while embracing change. This Saudi National Day, we are privileged to stand with Saud, showcasing that true beauty lies in how you narrate your story,” states Layan Alhafi, Marketing Director at FACES.
