Floward, the leading online destination for flowers and gifts delivery in the MENA region and the UK, has unveiled its first Sustainability Report for 2024, underscoring its dedication to fostering a responsible gifting industry across these areas.
The Sustainability Report highlights a year of evaluation, measurement, and strategic planning. It outlines Floward’s accomplishments in 2024 and defines its long-term ESG strategy, rooted in four key pillars: Environmental Stewardship, Social Responsibility, Governance Excellence, and Innovation for Sustainability.
Created under the Sustainability Champions Program by Saudi Arabia’s Ministry of Economy and Planning, the report was developed with guidance from Alsulaiman Group, whose mentorship was crucial in Floward’s sustainability journey. The quantitative data focus on Saudi operations, while qualitative insights cover the company’s regional activities.
Floward’s Chairman and CEO, Abdulaziz B Al Loughani, stated: “Sustainability is integral to our identity. Our 2024 report reflects our strategic groundwork, and in 2025, we’re implementing these measures. The initial results inspire us to advance further. Thoughtful gifting is central to our mission, and we aim for every Floward gift to embody responsibility, ethics, and care for people and the planet.”
Throughout 2024, Floward recycled and composted 20% of its waste, aiding sustainable agriculture and environmental conservation. It invested SAR 2.8 million in Saudi community initiatives, supporting education, culture, and health programs. With 94% of suppliers based in KSA, Floward strengthens local economies. The company also tested locally sourced seasonal collections and is planning renewable energy projects and electric vehicle integration.
The 2024 Sustainability Report is available at floward.co, offering detailed insights into Floward’s achievements and ESG efforts.
Founded in 2017, Floward is a comprehensive e-commerce platform providing premium fresh-cut flowers from top global growers, arranged locally by skilled florists and designers. It also offers cakes, chocolates, and perfumes curated by leading regional designers, alongside its flower arrangements, ensuring same-day delivery for optimal customer satisfaction.
For more details, visit: www.floward.com
