In collaboration with its UAE distributor, Al Naboodah Group, GWM has become the Official Automotive Partner of the Asia Cup 2025. This partnership highlights GWM’s innovative and adventurous spirit at one of the region’s premier cricket events while enhancing its presence in the Middle East.
Making its first entry into cricket sponsorship, GWM is presenting the flagship Haval H9 SUV at one of the most-viewed tournaments in the region, strengthening its expanding footprint in the Middle East and engaging with millions of fans globally.
“Our partnership with the Asia Cup 2025 mirrors our vision of connecting with people through common passions,” stated Sunny Bhat, director of sales and marketing at Great Wall Motor Middle East. “We are committed to breaking new ground and setting fresh standards, and this collaboration reflects that ethos. Through this platform, we aim to inspire millions while reaffirming our dedication to growth, excellence, and community involvement.”
As a part of this alliance, GWM and Al Naboodah are showcasing the Haval H9 SUV at key locations with impactful on-ground branding, engaging fan interactions, and exclusive displays. Designed for family use and adventure, the H9 combines cutting-edge technology, robust performance, and contemporary design—qualities that match the vibrancy of cricket and appeal to younger audiences.
With over 65 years of legacy, Al Naboodah Group has been pivotal in expanding GWM’s presence in the UAE, known for its reliability and extensive service network.
This landmark partnership emphasizes the shared goals of GWM and Al Naboodah: promoting growth, strengthening community ties, and sparking adventure through sports.
