After nearly a decade of pioneering marketing innovations for global hospitality leaders like Hilton and Shangri-La, Mohamed Abougharib is revolutionizing the industry with Monjez. This AI-powered platform is already generating millions in hotel revenue by automating guest communications and marketing processes.
The hospitality sector is in the midst of a much-needed digital transformation, and Abougharib has been at the forefront for years. With a background in computer engineering, he identified operational inefficiencies and introduced direct booking via WhatsApp in Saudi Arabia, leading Conrad Makkah to become the first hotel in the country to adopt this now-essential communication tool.
“Monjez addresses the core inefficiencies of the industry,” Abougharib states. “It organizes chaos, transforms data into revenue, and allows hotels to focus on delivering unforgettable guest experiences.”
At Shangri-La, Abougharib’s work earned some of the highest accolades in global hospitality, including the World Travel Awards’ “World’s Leading New Hotel 2022.” He also drove marketing partnerships with elite brands like Formula 1 and Cartier, bringing hotel openings into the global media spotlight.
With Monjez, Abougharib has expanded his vision—creating a system that centralizes all guest communication channels (WhatsApp, email, Instagram, Facebook, reviews) into a single intelligent inbox. The platform reduces response times from days to minutes and employs AI agents to manage FAQs, bookings, and lead nurturing, even after hours.
Since its launch, Monjez has facilitated over 10,000 monthly bookings and helped hotels reduce their reliance on online travel agencies (OTAs) by 25%, resulting in significant cost savings. Its proprietary analytics suite offers marketers comprehensive insights into ad performance and ROI, down to individual influencers. “Before Monjez, marketers had limited data on the guest journey from ad to booking,” Abougharib explains. “Now, we track every step, automate conversations, and ensure no lead is lost.”
Currently used by eight hotels with ten more joining soon, Monjez is entering the U.S. market, introducing proven efficiency tools from the Middle East to one of the most competitive hospitality landscapes in the world.
Recently named to the Hotelier Marketing Power List and nominated for Marketer of the Year (EMEA), Mohamed Abougharib envisions a future where hotels blend technology to offer hyper-personalized service, allowing staff to focus on human interaction while AI manages the rest.
