Redington, a premier technology aggregator and innovation catalyst, returns to Gitex Global 2025 for the 12th straight year.
From October 13th to 17th, Redington’s stand at Gitex Global will merge technology, partnerships, and innovative ideas. Attendees will witness cutting-edge cloud, AI, cybersecurity, automation, and infrastructure solutions through engaging demos showcasing how these technologies enhance efficiency, bolster security, and expand businesses.
With over a decade at the region’s leading tech event, Redington will transform its stand into a hub for innovation and collaboration, reaffirming its commitment to advancing digital growth across the Middle East and Africa.
“Celebrating our 12th year at Gitex Global underscores why this region thrives on ambition,” stated V.S. Hariharan, Managing Director and Group CEO, Redington Group. “Gitex is less about technology on display and more about the industry’s direction. It’s where ideas spark movements, and partnerships lead to progress. For Redington, it’s about collaborating with our partners to shape the future, not only for business but for the region’s digital evolution.”
“The Middle East and Africa are at a critical juncture, with soaring demand for cybersecurity, AI, software, and automation,” said Sayantan Dev, Global Head, Software Solutions Group, Redington Group. “Our channel partners are essential in helping customers adopt these technologies and stay ahead in their digital transformation. The Software Solutions Group supports this shift, providing partners with expertise and platforms to meet the region’s innovation needs. Gitex Global 2025 is the perfect platform to showcase how, with our partners, we’re unlocking new opportunities and driving the next growth wave.”
As Redington champions digital transformation with a software-first, digital-led approach, it reaffirms its commitment to ‘Unlock Next,’ its global brand vision symbolizing progress, innovation, and purpose. Rooted in the belief that technology should have a meaningful impact, ‘Unlock Next’ is based on five pillars: Access, Growth, Trust, Efficiency, and Impact. These pillars define how Redington empowers partners and customers to embrace the future by unlocking opportunities, driving operational excellence, and enabling sustainable growth across the technology ecosystem.
At Gitex Global, Redington introduces the Unlock Next Studio, a platform for daily news briefings, live interviews, and Ask-Me-Anything (AMA) sessions with its technology ecosystem and Redington leaders during the five-day show. The studio will highlight Redington’s new brand narrative, showcase partner success stories, and stream content across digital platforms to reach a broader audience.
Under the Redington Theatre banner, industry experts will present Intelligent Drive sessions at the Redington stand. These discussions will explore emerging trends, real-world solutions, and strategies designed to aid enterprises in accelerating their digital transformation. Redington will also announce new technology partnerships and showcases, further strengthening its innovation and collaboration ecosystem.
As part of the showcase, Redington and Intel have teamed up to create a mini Intel Museum experience, offering visitors a glimpse of milestones that have shaped modern computing. The exhibit takes visitors through computing evolution from the 1980s to the AI era, featuring landmark devices like the 1982 Zenith H120 PC, 1995 NEC Versa Laptop, and the 2025 HP Elitebook 8 Flip G1i, powered by Intel’s Lunar Lake processors with integrated NPUs. The display highlights how Intel technology has been pivotal in major computing shifts, from personal computers to mobile and now AI PCs. Visitors can access additional details via QR codes and watch supporting Intel videos in a virtual museum-style format. The showcase will also preview Intel’s upcoming 18A process technology, offering a look at future semiconductor innovations that support the region’s digital goals under Vision 2030.
Beyond showcases and sessions, the stand will remain a hub for collaboration, allowing vendors, partners, and customers to connect, form alliances, and explore new opportunities.
“The Middle East is a center of rapid innovation, and our journey here is deeply linked to that growth,” said Ramesh Natarajan, CEO, India & Middle East, Redington Group. “As organizations across sectors embrace transformative technologies—from cloud and AI to cybersecurity and automation—our role is to ensure our partners and customers are equipped to seize these opportunities. Through our unified platforms, strategic alliances, and strong regional presence, we empower the ecosystem to scale faster, deliver more value, and build a resilient digital future.”
As Redington expands its reach, the UAE remains a cornerstone for innovation and digital leadership. With progressive policies, rapid cloud adoption, and a thriving ecosystem, the country is a launchpad for cutting-edge solutions and partnerships.
“The UAE has emerged as a leader in digital transformation, with strong demand for cloud, AI, cybersecurity, and automation redefining business operations,” said Sukhil Nair, President, UAE, Redington Group. “Gitex Global provides an ideal platform to showcase how Redington, alongside our channel partners, is aiding customers in adopting these technologies with confidence and speed. Our goal is to enable UAE businesses to stay ahead and unlock the digital economy’s full potential.”
Guided by its vision to Unlock Next, Redington remains focused on enabling partners and enterprises to harness technology for growth, efficiency, and impact.
