SONAX GmbH, a global leader in car care solutions, continues to achieve impressive double-digit growth across the GCC and Middle East, averaging 10-20% annually over the last five years. This consistent growth solidifies its presence as the leading premium car care brand, bolstered by a 35-year partnership with UAE distributor RAMY Automotive.
Capitalizing on this success, SONAX will present its latest innovations at Automechanika Dubai 2025, unveiling two new Ceramic Coating additions: CC Glass and CC Rim. These products emphasize SONAX’s dedication to innovation, performance, and product excellence.
“Our ongoing double-digit growth highlights the trust and loyalty SONAX has earned among car enthusiasts and professionals in the UAE,” said Edwin Berberi, Senior Business Development Manager at SONAX GmbH. “At RAMY Automotive, we are proud to represent SONAX in the UAE, enhancing its legacy of car care excellence. We are dedicated to expanding our reach while maintaining the highest quality and customer satisfaction standards across the region.”
Founded in 1950 in Neuburg, Germany, SONAX has established its reputation for premium quality, ongoing research, and technical progress. Its extensive portfolio covers car, motorcycle, bicycle, and industrial care, from manual detailing to automated washing, offering products that meet the highest global standards for both private and professional users.
The GCC market for high-end vehicle maintenance is rapidly growing, driven by luxury car owners demanding superior care. Consequently, SONAX attracts individual car enthusiasts and commercial clients seeking durable protection and professional-grade efficiency.
Edwin Berberi, Senior Business Development Manager at SONAX GmbH.
“Automechanika Dubai is the ideal venue to reinforce our relationships with customers and partners while showcasing our latest innovations tailored to regional needs,” added Berberi. “Our mission remains clear: to provide premium, sustainable, high-performance solutions that make every vehicle shine.”
SONAX’s advanced Ceramic Coating products have set industry standards since Nano Paint Protect’s launch in 2006. Today, the brand leads with a comprehensive lineup, including CC Vinyl+PPF and CC Plastic+Rubber, expanding with 2026 innovations CC Glass and CC Rim.
Committed to sustainability, SONAX integrates eco-friendly practices across its operations and product development. The company holds ISO 14001 certification for its environmental management system and participates in the Responsible Care initiative, ensuring ongoing improvement in environmental, health, and safety standards. Most products consist of 99.75% natural ingredients, demonstrating its commitment to creating environmentally conscious products without sacrificing performance.
With a robust network across the GCC and Middle East, SONAX is well-positioned to serve both regional and international customers. Its partnership with RAMY Automotive in the UAE is a key element of its regional strategy, ensuring customers receive the quality, service, and reliability associated with the SONAX brand.
