The Edge, a prominent content creation and production firm in the Middle East and part of the UK’s renowned Zinc Media Group, has opened its inaugural office in Riyadh, Saudi Arabia.
For over 15 years, The Edge has been producing acclaimed documentaries, brand films, and events in Saudi Arabia for major entities like Aramco, the BBC, Ithra, SABIC, and Red Sea Global. The establishment of a permanent office in Riyadh marks a significant step in enhancing its long-term presence in the Kingdom and furthering its commitment to supporting local brands, companies, and national initiatives by showcasing regional stories on an international platform.
Supported by Zinc Media Group, a leading UK television and factual storytelling company and the sole TV production entity listed on the London Stock Exchange, this new office aligns with Zinc’s strategy to invest in the Middle East’s burgeoning creative sector. Zinc Media distributes content across 150 countries globally.
“We are proud of our most thrilling projects delivered in Saudi Arabia over the past decade,” stated Mark Browning, CEO of Zinc Media Group. “With our official office in Riyadh, we are deepening our commitment to the Kingdom, enabling us to collaborate more closely with local brands and organizations to narrate the stories that are shaping Saudi Arabia’s global position.”
The Edge is also introducing a revamped brand identity highlighting its three core areas: Film, Education, and Immersive Experiences. From TV production and documentaries to brand activations and large-scale immersive projects, The Edge is poised to fulfill the ambitions of Vision 2030.
“Saudi Arabia has been central to our regional work for years,” said Alex Amos, executive producer at The Edge. “By launching our official office in Riyadh, we are enhancing our foundation to invest in local talent, fortify long-term partnerships, and leverage our creativity to amplify Saudi Arabia’s voice globally.”
The Riyadh office builds upon The Edge’s established base in Doha and underscores Zinc Media Group’s confidence in Saudi Arabia’s emergence as a global media and cultural leader. With this expansion, Zinc is on a robust growth path, achieving a 72% year-on-year revenue increase and managing a pipeline of multi-million-pound projects throughout the Middle East. As Saudi Arabia heavily invests in its creative economy, The Edge is prepared to be a reliable partner in delivering content, experiences, and storytelling aligned with the Kingdom’s aspirations.
Discover more about The Edge at https://edge-arabia.com or Zinc Media Group at https://zincmedia.com/.
