The Little Things, a premier pop culture retail store in the Middle East, has unveiled its dynamic growth strategy in the MENA region with the launch of its first store at Red Sea Mall, Jeddah, on September 10. In line with Saudi Arabia’s Vision 2030, which is transforming the retail landscape, The Little Things seeks to serve an expanding fanbase in this fast-evolving market. Visitors can anticipate a top-notch retail experience featuring quality figures, toys, and novelty items celebrating anime and global pop culture.
Regarding the launch, Hassan Tamimi, CEO of The Little Things, stated: “This expansion is a significant milestone for our company. We are committed to delivering the best of anime, collectibles, and pop culture to our fans and to continuously unlock new worlds for them. With this expansion, our first-year goal is to establish a robust market presence in Saudi Arabia by achieving consistent sales growth, enhancing local brand awareness, and forging strategic partnerships.”
The successful launch was facilitated by a strategic partnership with Spacetoon, perfectly aligning with The Little Things’ passion for pop culture and Spacetoon’s enduring legacy of captivating generations through anime and storytelling. Leading the store opening are Hassan Tamimi, CEO of The Little Things; Yaman Idlbi, managing director of Jazeel Distribution; and Ahmed Weiss, commercial director at Spacetoon. This collaboration signifies the onset of a long-term strategic partnership, reinforcing a shared commitment to nurturing the anime community and expanding the collectibles culture in Saudi Arabia.
During the opening week, The Little Things will host engaging mini-games and photobooth areas, enabling fans to create Instagrammable content. The store will be accessible to the public. Red Sea Mall is one of Saudi Arabia’s premier year-round shopping and entertainment destinations, making it the ideal venue for The Little Things’ entry into the Kingdom. This expansion offers vast opportunities for the brand to showcase its extensive range of collectibles and anime figures.
“We selected Red Sea Mall because it connects passionate fans with the best global brands in anime and collectibles. Its high footfall and diverse community make it the perfect location for our expansion into the Saudi market,” Tamimi added.
To enhance the excitement of the launch event, the new store will introduce a dedicated POP MART section for blind box enthusiasts, offering an exclusive first look at the latest collection. Fans can expect to see popular characters like LABUBU from The Monsters series, CRYBABY, HIRONO, DIMOO, and SKULLPANDA. The store will also feature a curated selection of anime figures, statues, designer toys, plush toys, trading cards, and premium collectibles from top global brands such as Bandai Namco, Good Smile Company, Tsume Art, Beast Kingdom, and more.
Join the grand opening of The Little Things, the latest pop culture and collectibles hub in Jeddah.
For more information, visit: https://littlethingsme.com/
