In an effort to foster positivity among its residents, the UAE Media Council has introduced a new digital platform as of Tuesday, enabling community members to report any online content they find non-compliant.
The nation has recently implemented various measures to ensure a secure digital environment, including the introduction of the ‘Advertiser Permit’ for regulating social media ads on platforms like Instagram, Facebook, and WhatsApp.
All media professionals and institutions in the UAE must adhere to a set of national media content standards. Non-compliance can result in fines, closure of the media outlet, or revocation of its license/permit.
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The newly launched website/application, named A’men, which translates to ‘safe’ in Arabic, allows users to report three types of online content, categorized as follows:
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Misleading content
Content that spreads false, misleading, or inaccurate information, contradicts facts, promotes rumors, or harms state interests.
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Unsafe content
Content violating UAE media standards, promoting harmful ideologies, contradicting societal values, or offending any group.
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Advertising content
Advertisements not complying with approved media standards, including unauthorized ads by individuals or unlicensed advertisers.
How to use A’men?
If you encounter unsafe, misleading, or advertising media content online, report it by following these steps:
1. Visit amen.ae or download the A’men app
2. Register with UAE Pass or proceed as a guest
3. Choose the content category (misleading, unsafe, or advertising)
4. Submit details via a link, image, or voice note
Media content standards in UAE
Media professionals in the UAE must adhere to these standards:
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Respect divine entities, Islamic beliefs, and all religions without offense.
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Respect the State’s governance, symbols, and societal interests.
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Respect the State’s domestic and international policies.
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Avoid content harming foreign relations.
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Respect UAE’s cultural heritage and national identity.
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Avoid content harming national unity and social cohesion.
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Avoid inciting sectarian strife, violence, or hatred.
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Avoid offending societal values and the public interest.
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Respect the UAE’s legal, economic, and security systems.
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Respect privacy and individuals’ private lives.
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Avoid content encouraging crime or drug use.
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Avoid content violating public morals or promoting subversive ideas.
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Avoid false news or forged documents.
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Avoid content harming the national currency or economy.
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Avoid spreading rumors or misleading news.
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Avoid glorifying groups with destructive tendencies.
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Select appropriate individuals for media commentary.
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Ensure advertisements respect UAE culture and values.
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Follow the UAE Media Council’s Age Rating System for artistic works.
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Respect children’s rights as per UAE legislation.
