The UAE’s micromobility sector is steadily growing, driven by key structural factors influencing urban transportation nationwide.
Increasing environmental awareness, urban density, and traffic congestion have heightened demand for efficient, low-emission transport options. Government sustainability initiatives, such as the UAE Net Zero 2050 strategy and smart city infrastructure investments, boost the adoption of two-wheelers and last-mile solutions.
With a 12.2% compound annual growth rate, this market is expected to reach $2,014.8 million by 2030, as cities and consumers shift to cleaner mobility.
The sector benefits from societal and economic trends like car-light lifestyles, mixed-use developments, and the acceptance of electric micro-vehicles for short urban trips.
Regional electric vehicle companies are investing more in micromobility as part of their diversification strategies, expanding product ranges to include boats, surfboards, cars, scooters, and air taxis.
Recently, EV LAB and Pure Electric launched three new e-scooters in the UAE—Air⁴, Pure x McLaren, and Pure Flex—designed for urban commuters and micromobility enthusiasts, showcasing performance and innovation tailored for fast-paced city life.
Kevin Chalhoub, CEO of EV LAB, said, “Partnering with Pure Electric to introduce these advanced e-scooters in the UAE offers a chance to reduce carbon emissions and tackle climate issues in the Middle East. Consumers are increasingly eco-conscious, seeking smarter travel solutions. These models advance our mission of fostering a dynamic ecosystem for brands, consumers, and experts to engage in sustainable electric mobility.”
The Air⁴ features a 710W motor and 30km range, the Pure x McLaren offers a 900W motor and 50km range in McLaren’s signature orange, and the Pure Flex is the world’s most compact scooter with a 45km range, designed for control and stability.
Adam Norris, CEO of Pure Electric, stated, “Pure Electric aims to revolutionize personal transport for future-ready cities. Our collaboration with EV LAB furthers this vision and supports smarter, greener travel solutions. Thoughtful mobility choices are vital for urban and environmental wellbeing.”
