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07.11.2025

Velora: Transforming Abu Dhabi’s Aviation Services

Illustration for: Velora: Transforming Abu Dhabi's Aviation Services

Etihad Airport Services (EAS) has unified its Ground Handling, Cargo & Logistics, and Security Services under the new brand, Velora. This rebranding represents a pivotal moment in Abu Dhabi’s aviation sector, signaling a strategic shift towards improved integration, efficiency, and customer service.

Velora consolidates these key service areas to offer comprehensive aviation solutions that enhance performance, foster innovation, and elevate service standards. The new brand symbolizes a proactive strategy aimed at optimizing operations, boosting connectivity across various business sectors, and achieving service excellence for partners and clients.

Jubran AlBreiki, CEO of Velora, stated, “Introducing Velora is a significant milestone as we build upon the four-decade legacy of Etihad Airport Services. By merging our services under one banner, we strive to improve every guest and partner experience, establish new standards in operational excellence, and contribute to Abu Dhabi’s emergence as a premier aviation hub.”

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Velora will continue to honor EAS’s enduring heritage by playing a crucial role in supporting Abu Dhabi’s airports and reinforcing the Emirate’s status as a top global aviation center. The company is dedicated to advancing the sector through operational excellence, innovation, and a commitment to continuous improvement aligned with Abu Dhabi’s broader economic goals.

With its new identity, Velora manages daily operations across various business divisions, backed by a diverse and skilled workforce of over 5,000 professionals committed to delivering exceptional service and reliability.