The British Broadcasting Corporation (BBC) and Binary have announced that content from the BBC World Service, including features and podcasts, is now streaming on thousands of Binary TV screens powered by Passenger OS inside Hala (Dubai RTA taxis).
The rollout places the BBC’s award-winning journalism in front of millions of taxi passengers each month, transforming routine journeys into moments of information, inspiration, and discovery.
What Hala (Dubai RTA Taxis) customers can expect:
• Trusted coverage – BBC News is the world’s most trusted news broadcaster, offering impartial global and regional news in both English and Arabic.
• Rich storytelling – Concise video reports, human-interest features, and podcasts designed to suit trips of any length.
• Fresh line-ups – Regularly updated playlists ensure passengers always encounter something new.
Santosh Sarma, co-Founder and CEO of Binary, said: “Binary TV is rapidly becoming the operating system for people on the move. Partnering with the BBC supercharges that mission—bringing real value to millions of monthly rides and demonstrating that the journey can be just as engaging as the destination.”
Khalid Abdalla, BBC head of business development for MENA and West Asia, added: “Working with Binary brings the BBC World Service’s trusted journalism directly to Dubai’s taxi passengers, creating an exciting new touchpoint that broadens our reach and strengthens our service to audiences across the region.”
Khaled Nuseibeh, CEO of Hala, said: “At Hala, we constantly seek ways to enhance the passenger experience beyond the journey itself. Bringing the BBC’s rich mix of news, stories, and podcasts into our taxis through Binary’s platform adds real value for our riders, turning travel time into moments of connection, discovery, and entertainment. This partnership reflects our commitment to smart, passenger-focused innovation across Dubai, ensuring every ride is smooth, engaging, and memorable.”
