The British Broadcasting Corporation (BBC) and Binary have announced that BBC World Service content, including features and podcasts, is now available on thousands of Binary TV screens powered by Passenger OS within Hala (Dubai RTA taxis).
This integration presents the BBC’s acclaimed journalism to millions of taxi passengers each month, turning ordinary trips into opportunities for information, inspiration, and discovery.
What Hala (Dubai RTA Taxis) customers can expect
• Trusted coverage – BBC News, the world’s most reliable news source, provides impartial global and regional news in English and Arabic
• Rich storytelling – Succinct video reports, human-interest features, and podcasts crafted for trips of any length
• Fresh line-ups – Regularly updated playlists ensure passengers enjoy something new every time
Santosh Sarma, co-Founder and CEO of Binary, stated: “Binary TV is swiftly becoming the operating system for travelers. Our partnership with the BBC amplifies this mission—adding true value to millions of monthly rides and showing that the journey can be just as captivating as the destination.”
Khalid Abdalla, BBC head of business development for MENA and West Asia, commented: “Collaborating with Binary brings BBC World Service’s trusted journalism directly to Dubai’s taxi passengers, creating a thrilling new touchpoint that expands our reach and enhances our service to audiences throughout the region.”
Khaled Nuseibeh, CEO of Hala, added: “At Hala, we are always looking for ways to enhance the passenger experience beyond the journey itself. Integrating the BBC’s rich mix of news, stories, and podcasts into our taxis through Binary’s platform adds real value for our riders, transforming travel time into moments of connection, discovery, and entertainment. This partnership embodies our commitment to innovative, passenger-centric solutions across Dubai, ensuring every ride is smooth, engaging, and memorable.”
