Dubai conglomerate Majid Al Futtaim, which operates malls and Carrefour in the UAE, announced the launch of its discount grocery brand Sava on Wednesday.
The retail giant opened its flagship store in Deira on Wednesday, with a second location opening in Murjan Tower, Jumeirah Beach Residences (JBR), Dubai.
It stated that two more stores will open this week and a total of 10 locations across the UAE by the end of the year.
It recently closed its Carrefour branch in Al Nahda, Dubai, and has introduced Sava. When Khaleej Times visited earlier this month, the branch was under renovation and refurbishment.
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Majid Al Futtaim recently closed its Carrefour in Oman, Kuwait, Bahrain, and Jordan, and instead launched its new hypermarket brand HyperMax.
Günther Helm, CEO of Majid Al Futtaim Retail, recently stated that they don’t plan to close Carrefour in the UAE at the moment.
“The launch underscores the company’s enduring commitment to investing in the UAE’s grocery retail sector… Sava is the next generation of grocery retailing, redefining value without compromising quality,” it said in a statement on Wednesday.
With 160 offers available to shoppers every week and over 1,600 products, Sava mentioned it would cater to customers who want to stretch their dirhams further without compromising on the quality of their essentials and more.
Majid Al Futtaim owns 29 shopping malls, including the flagship Mall of the Emirates, Mall of Egypt, and Mall of Oman, as well as the iconic City Centre destinations.
