The UAE’s 1 Billion Followers Summit has announced a partnership with content creator MrBeast to launch the ‘1 Billion Acts of Kindness’ campaign. This initiative is supported by the Varkey Foundation, the non-profit arm of GEMS Education, founded by Dubai-based businessman Sunny Varkey.
This global social movement aims to create a culture of ‘kind’ content and is also supported by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI).
Upon its launch on November 7, MrBeast invited content creators worldwide to build one billion acts of kindness across their communities.
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The campaign seeks to harness the power of collective action. A single act of kindness can have a transformative impact on someone’s life. The 1 Billion Followers Summit represents the world’s largest gathering of content creators, with the 2025 Summit hosting influencers with over 2.3 billion followers.
How to participate
Content creators can submit a video showcasing their work with social impact, ranging from local volunteering to global causes.
Submissions will be accepted through the official summit website until December 1.
Submissions must include the hashtags #1BKindness and #1BillionSummit. Selection criteria include authenticity, storytelling, creativity, and positive impact. Entries will be reviewed by the 1 Billion Followers Summit, MBRGI, the Varkey Foundation, and the Beast Industries team.
Top 10 creators
After evaluating submissions, MrBeast will announce the top 10 content creators with the most impactful acts during the 1 Billion Followers Summit 2026, which takes place from January 9 to 11, 2026, in Dubai.
These creators will then work alongside MrBeast and his team to continue various acts of kindness with a global audience, documented on MrBeast’s platform.
‘Power to change the world’
The campaign will touch upon different sectors, including schooling. “Education is the greatest gift we can give — it transforms lives, families, and entire communities. Through this campaign, we want to celebrate stories of kindness and compassion and showcase the many imaginative ways education can open doors, create hope, and expand opportunity,” said Varkey.
Jeff Housenbold, CEO of Beast Industries, said: “We’ve shown that social impact content has the power to change the world — and we’re only just beginning. Through this partnership, we’ll accelerate our mission to empower children in need and inspire a kinder, more compassionate world.”
Alia Al Hammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, said: “A partnership between the 1 Billion Followers Summit and MrBeast, with support from MBRGI and the Varkey Foundation, is a call for unity. It rallies people behind a global movement led by content creators to spread kindness, generosity, and solidarity, creating real change that empowers communities and inspires hope.”
