The UAE’s 1 Billion Followers Summit has teamed up with popular content creator MrBeast to introduce the ‘1 Billion Acts of Kindness’ campaign. This initiative is backed by the Varkey Foundation, the charitable branch of GEMS Education, established by Dubai entrepreneur Sunny Varkey.
This global movement seeks to foster a culture of ‘kind’ content with further support from the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI).
Launched on November 7, MrBeast called on content creators worldwide to generate one billion acts of kindness within their communities.
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The campaign aims to leverage the power of collective goodwill, demonstrating how a single act of kindness can profoundly change lives. The 1 Billion Followers Summit is the largest global gathering of content creators, hosting influencers with over 2.3 billion followers in 2025.
How to Participate
Content creators are encouraged to submit videos showcasing their socially impactful work, ranging from local volunteering to global initiatives.
Submissions are open on the official summit website until December 1.
Entries must include the hashtags #1BKindness and #1BillionSummit. The evaluation will consider authenticity, storytelling, creativity, and positive impact, reviewed by the 1 Billion Followers Summit, MBRGI, the Varkey Foundation, and Beast Industries.
Top 10 Creators
After evaluation, MrBeast will reveal the top 10 creators with the most impactful acts at the 1 Billion Followers Summit 2026, held from January 9 to 11 in Dubai.
These creators will collaborate with MrBeast and his team to continue spreading kindness globally, documented on MrBeast’s platform.
‘Power to Change the World’
The campaign will impact various sectors, including education. “Education is the greatest gift we can give — it transforms lives, families, and communities. This campaign celebrates kindness and compassion, showcasing how education can open doors, create hope, and expand opportunities,” said Varkey.
Jeff Housenbold, CEO of Beast Industries, stated: “We’ve demonstrated that social impact content can change the world — and we’re just beginning. This partnership accelerates our mission to empower children in need and inspire a kinder world.”
Alia Al Hammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, added: “This partnership is a call for unity, rallying people behind a global movement led by content creators to spread kindness, generosity, and solidarity, creating real change that empowers communities and inspires hope.”
