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26.09.2025

Autonomous Vehicles: A New Era of Driving

Illustration for: Autonomous Vehicles: A New Era of Driving

The session ‘How Cars Are Learning to Drive — Advancing with Smart Driving Assistance’ explored how autonomous vehicles can boost efficiency and safety while reducing traffic congestion impacts on individuals. Moderated by Barbara Cardilli, founder and CEO of LAbCARDI, the discussion delved into autonomous robots, their navigation capabilities, their application in delivery services, and programming availability for precise control and management.

Hossam Yehia, CEO of Brighdrive, discussed advancements in autonomous driving systems for buses and trucks.

“We provide specialized software for autonomous vehicles, equipping buses with numerous sensors to enhance Level 1 autonomy.”

Salman Moghimi, CEO of Peyk, remarked: “We’ve achieved significant success in delivery operations and are now producing autonomous robots for deliveries. Our expertise in robot navigation and control is vast, allowing us to develop software that can be easily shared and integrated with other systems.”

Amy Luca, Chief Marketing Officer of Tensor, shared her company’s pioneering efforts in personal autonomous vehicles. She emphasized the importance of global adoption, underscoring that safety is crucial as these vehicles are poised to play a significant role in the future market.