Deode, a leading global tech manufacturer with facilities in Spain, China, and Mexico, is set to introduce its innovative ‘Free for Life’ smartphones to the UAE, branded as de.free. This launch aims to transform connectivity and access to digital services.
Deode’s leadership team, headed by CEO Filipe Camejo, plans to relocate to Dubai to establish the business. They will participate as the Innovation Partner at igKnightED’25 — a BIT series event this November. Meetings with investors, regulators, distributors, and telecom operators, including UAE telecom providers, are planned to foster partnerships and obtain regulatory approval for this pioneering product. Deode intends to incorporate local telecom connectivity into its hardware, offering lifetime access to calls, internet, and apps without SIM cards, top-ups, or contracts, likely through bulk agreements with local providers and included in the smartphone’s one-time purchase price.
With nearly ten years of global success, Deode is now valued at €337 million, with operations spanning Europe, Asia, and Latin America. Its disruptive ODM+ business model combines in-house manufacturing with software innovation, delivering integrated products that merge hardware, connectivity, and digital ecosystems. Beyond smartphones, Deode offers tablets, kids’ smart tables, and AI-powered devices, establishing itself as a comprehensive consumer tech brand.
The de.free “Free for Life” devices come pre-installed with social media apps, mobile wallets, and remittance solutions, in partnership with licensed local fintech companies to serve the UAE’s vast working-class and expatriate communities. Retail prices are expected to be between €125–€250, ensuring affordability while maintaining premium quality and user experience.
“By replicating our model in markets like the USA, Mexico, and Spain, our aim is to remove financial and structural barriers to communication,” stated Daniel Poveda, chairman of Deode Global. “The UAE is an ideal hub for innovation — a nation that champions technology and inclusion. Through partnerships with local telecoms, fintechs, and retail networks, we strive to offer sustainable, accessible connectivity to millions.”
For more details, visit: www.deode.com
