On Monday, September 29, Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, announced this year’s National Month campaign.
The UAE-wide celebration, marking national occasions, will take place for the second year in a row from November 3’s Flag Day to December 2, 2025, Eid Al Etihad. This initiative aims to honor national events by highlighting their significance and instilling pride in the nation’s journey.
Brand Dubai, the creative branch of the Government of Dubai Media Office, will spearhead the campaign in collaboration with government, semi-government, and private sector partners.
Stay informed with the latest updates. Follow KT on WhatsApp Channels.
During the announcement, Sheikh Ahmed stated, “National Month is a unified effort to celebrate our national occasions in a coordinated manner. The campaign will showcase national solidarity and our shared future aspirations, grounded in loyalty and belonging.”
He further mentioned that the ‘Zayed And Rashid’ campaign will continue in the second year of National Month, allowing the emirate to express “profound gratitude to the visionary leaders whose generosity laid the foundation for the nation’s growth into a leading global country.”
Sheikh Ahmed emphasized the campaign’s success relies on teamwork, cooperation, and unity, core principles of the country’s progress.
Diverse Range of Events
The month-long initiative will feature various national, community, and cultural events, allowing all societal segments to express their national pride.
Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, and Director General of the Government of Dubai Media Office, said, “Coordination and integration are crucial for the campaign’s success.” She noted that this year’s campaign builds on the strong community engagement from the 2024 edition, which saw participation from over 200 organizations. This year expects even greater involvement.
Al Marri added that preparations are underway with Brand Dubai coordinating the framework and outreach for this year’s celebrations.
Innovative Campaign
Shaima Al Suwaidi, Director of Brand Dubai, expressed, “This year’s National Month is creatively designed to express our values and ideals, emphasizing the significance of national occasions in engaging and meaningful ways for the community.”
She mentioned that Brand Dubai will work with talented creators to organize diverse events that reflect Dubai’s innovative spirit.
Entrepreneurs and SMEs from Brand Dubai’s Proudly from Dubai network will participate in the celebrations. “The campaign offers young entrepreneurs and small businesses a platform to participate in major city events, showcasing their work, expanding their businesses, and reaching broader audiences.”
