Dubai Holding Asset Management (DHAM) revealed on Thursday the launch of ‘Dubai Retail’ as the unified brand for over 40 malls and lifestyle hubs under its management.
This announcement follows the 2024 merger of Nakheel and Meydan into Dubai Holding, aimed at boosting efficiency, scalability, and long-term competitiveness in retail operations.
The new brand portfolio features 10 malls, 15 lifestyle destinations, and 18 retail centers citywide, including Palm Jumeirah Mall (formerly Nakheel Mall), Nad Al Sheba Mall, The Outlet Village, Circle Mall, Ibn Battuta Mall, Golden Mile Galleria, Bay Avenue, Bay Square, Dragon Mart, and the upcoming Al Khail Avenue.
Stay updated with the latest news. Follow KT on WhatsApp Channels.
Additionally, it encompasses lifestyle spots like Bluewaters, JBR, Palm West Beach, The Club at Palm West Beach, Vista Mare, Al Khawaneej Walk, Souk Al Seef, Souk Madinat Jumeirah, Boxpark, Last Exits, DXBIKE, and Dubai Islands Beach, each offering unique experiences blending retail, leisure, and culture.
Dubai Retail hosts over 6,500 retailers across more than 13 million square feet of gross leasable area (GLA).
On Tuesday, DHAM announced Nakheel Mall’s renaming to ‘Palm Jumeirah Mall’ after its redevelopment. The additions enhance Palm Jumeirah Mall’s premier status on the iconic Palm Jumeirah and elevate the experiences curated by Dubai Retail.
“Our malls and destinations have played a key role in shaping the city’s vibrant retail landscape and evolving customer experiences. Dubai Retail leverages the strength and synergies of the broader Dubai Holding ecosystem — including development and asset management — to capitalize on opportunities from a growing population, thriving tourism, and forward-thinking urban development,” said Malek Al Malek, group CEO of Dubai Holding Asset Management.
“Being among the region’s largest groups of malls and retail destinations is just the beginning. This announcement bolsters Dubai Retail’s strategic growth and ability to continuously enhance its destinations to meet the evolving expectations of residents and visitors,” stated Fareed Abdelrahman, managing director, Retail Destinations — Dubai Holding Asset Management.
Dubai Retail’s 18 strategically placed retail centers serve major residential communities, including Jumeirah Islands Centre, Jumeirah Park East Centre, Jumeirah Park Centre, Al Furjan Centre, Al Furjan West Centre, Badrah Centre, Remraam Centre, Shorooq Centre, Ghoroob Square Centre, Layan Centre, Mudon Centre, Serena Centre, Villanova Centre, Meydan Heights Centre, District One Centre, Discovery Gardens Centre, International City Centre, and Al Khail Gate Centre.
