On Monday, September 29, Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, the Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, announced the start of this year’s National Month campaign.
This emirate-wide celebration of the UAE’s national events will run for the second year in a row, from Flag Day on November 3 to Eid Al Etihad on December 2, 2025. The campaign seeks to honor national events in a way that truly reflects their importance, while fostering pride in the nation’s journey.
Brand Dubai, the creative division of the Government of Dubai Media Office, will spearhead the campaign in collaboration with government, semi-government, and private sector partners.
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Sheikh Ahmed stated, “National Month is a unified effort to celebrate our national events in a coordinated and harmonious manner. The campaign will showcase national unity and our collective aspirations for the future, grounded in loyalty and belonging.”
He mentioned that the ‘Zayed And Rashid’ campaign would continue for the second year as part of National Month, providing a chance for the emirate to express “profound gratitude to the visionary leaders whose foresight and generosity laid the foundation for the nation’s growth into a leading global country.”
Sheikh Ahmed emphasized that the campaign’s success will rely on teamwork, cooperation, and unity, principles that have always driven the country’s progress.
Wide Array of Events
The month-long initiative will feature a variety of national, community, and cultural events, allowing all societal segments to express pride in their national identity.
Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Director General of the Government of Dubai Media Office, stated, “Coordination and integration are crucial to the campaign’s success.” She noted that this year’s campaign will build on the strong community involvement from the first edition of National Month in 2024, which involved over 200 organizations from the government, semi-government, and private sectors. This year is expected to see even greater participation.
Al Marri added that preparations are already in progress, with Brand Dubai handling the framework and outreach for this year’s celebrations.
Creative Campaign
Shaima Al Suwaidi, Director of Brand Dubai, commented, “This year’s National Month celebrations are crafted to creatively express our values and ideals, emphasizing the significance of national events in engaging and meaningful ways for the community.”
“In collaboration with talented content creators, Brand Dubai will organize a wide range of events that embody Dubai’s innovative spirit.”
She mentioned that entrepreneurs and SMEs from Brand Dubai’s Proudly from Dubai network will be part of the celebrations. “The campaign offers young entrepreneurs and small businesses opportunities to participate in major citywide events, allowing them to showcase their work, grow their businesses, and reach broader audiences.”
