Emirates Pride Perfumes has made history by entering the Guinness World Records for hosting the largest perfume testing event globally, held at One&Only One Za’abeel in Dubai. This groundbreaking event gathered elite guests, top perfume evaluators, influencers, and media for a memorable evening epitomizing the UAE’s spirit of innovation and excellence.
In a first for the fragrance industry, the brand invited customers and enthusiasts to participate in live testing, voting, and rating—culminating in the launch of the winning scent as an exclusive anniversary edition, gifted to valued consumers.
The record-setting event attracted hundreds of attendees to explore three exclusive, limited-edition fragrances, each crafted to showcase the brand’s heritage and artistry. Guests voted to choose the winning fragrance, which was officially named Emirates Pride Perfumes’ Anniversary Scent. This interactive format allowed the public to directly influence a piece of fragrance history.
The evening offered a captivating experience, featuring scent-testing lounges, interactive installations, and creative photo zones that celebrated Emirati culture while highlighting the brand’s dedication to olfactory luxury. The event’s highlight was the live announcement of the Guinness World Records certification, followed by the unveiling of the audience-selected fragrance.
This achievement underscores Emirates Pride Perfumes’ mission to establish the UAE as a global perfumery hub—where innovation meets tradition and luxury is redefined. By involving its community in shaping the brand’s legacy, Emirates Pride has not only set a new world record but also created a moment of national pride, enhancing the UAE’s international accomplishments.
