In our fast-paced digital age, creating content is second nature. At Samsung, we believe that creativity should be limitless, unhampered by complexity or equipment. With the Galaxy Z Fold7 and Galaxy Z Flip7, we’re redefining mobile technology: sophisticated editing is no longer exclusive to experts or costly software but accessible to everyone, anywhere, right from their smartphone.
Whether you’re enhancing a photo with generative edits or adding cinematic touches to everyday moments, Galaxy AI powers an intuitive creative studio that fits right in your pocket.
Empowering Smarter Editing
Social media has become integral to our daily lives, and polished content is now a standard expectation. Yet, for many, editing seems daunting and reserved for professionals. Galaxy AI changes this by providing powerful content creation tools to all users.
Our Photo Assist feature, driven by Galaxy AI, offers a comprehensive editing toolkit using a generative AI model and advanced image recognition. This enables precise, context-aware edits, removing unwanted objects, enhancing backgrounds, and regenerating details with remarkable realism. It’s about capturing moments just as you intended.
This isn’t new for us. Samsung pioneered AI-based object removal with the Galaxy S21 Series, and we’ve continually improved the capabilities of our editing tools with each generation.
Fadi Abu Shamat.
Today, our Generative Edit feature produces results so seamless they rival the original photo, setting a new industry standard for smartphone editing.
With the expansive screen of the Galaxy Z Fold7, users can compare original and edited images, edit in layers, and refine details with unprecedented control.
Cinematic Impact Instantly
In AI video editing, Samsung’s leadership remains unrivaled. Before others highlighted slow-motion features, Samsung debuted Super Slow-Mo with the Galaxy S9 Series.
We’re elevating standards again with Instant Slow-Mo, an AI-driven tool that applies smooth slow-motion effects to any video instantaneously, without special settings or high-speed cameras. By simply long-pressing any part of a video (recorded or downloaded), Galaxy AI generates additional frames in real-time, achieving cinematic motion at 120 frames per second in 4K quality and a 16x slowdown at 30 frames per second.
Using interpolation to create new frames between existing ones in real-time, Instant Slow-Mo adds fluidity and clarity to even the swiftest actions, from dance moves to playful pets. It’s another example of how Galaxy AI empowers users to maximize their smartphone capabilities.
Designed for Every User
At Samsung, our aim isn’t just to introduce new features—it’s to make meaningful AI accessible. We’ve designed Galaxy AI to be functional, intuitive, and usable for all. From pioneering AI-based editing to continuous innovation in each smartphone release, our vision is to enhance real-world experiences for the widest range of users.
Today’s consumers are diverse. Some document daily life, others build careers around content, and many capture memories for reflection. They all seek smart, seamless, and capable tools, which is precisely what the Galaxy Z Fold7 and Z Flip7 provide.
We believe creativity should not be hindered by complexity. With Galaxy AI, it isn’t.
Fadi Abu Shamat is Vice-President and Head of MX Division, Samsung Gulf Electronics.
