After 17 years as the GCC’s top agricultural trade platform, AgraME (Agra Middle East), the longest-standing agriculture, animal, and aquaculture exhibition in the region, is rebranding to GROWTECH. MIDDLE EAST. This strategic move creates a unified global platform with GROWTECH. ANTALYA and GROWTECH. JAKARTA, enhancing connections among agricultural innovators worldwide.
Ahmed Khalil, Portfolio Director, stated: “Transitioning to GROWTECH. MIDDLE EAST is a natural progression in serving the agricultural community. We’re expanding our influence by connecting regional producers with global innovations. Our 17-year legacy of trust remains, but we’re now building a global platform for agricultural advancement, catering to the Middle East’s needs and opening international market doors.”
He continued: “This growth aligns with our One Informa vision: a unified global standard and integrated ecosystem enhancing every event in our portfolio. GROWTECH. MIDDLE EAST scales agriculture and the three pillars of food production — agriculture, animal health, and aquaculture — ensuring each sector gains visibility, expertise, and global collaboration.”
The partnership was formalized via an MoU signing at GROWTECH. Antalya 2025, on 19 November 2025 at the ANFAŞ Expo Center in Türkiye.
This merger combines GROWTECH. MIDDLE EAST’s (formerly AgraME’s) GCC market expertise and regional government ties with GROWTECH. ANTALYA’s leadership in greenhouse tech, plant breeding, and sustainable innovations. Together, these exhibitions attract over 40,000 agricultural professionals yearly and facilitate substantial trade agreements.
GROWTECH. ANTALYA is the largest global greenhouse technologies trade fair, consistently setting attendance records. The 2024 edition hosted 684 exhibitors from 31 countries and 39,575 professionals, with international visitors making up 42%. The 2025 edition expects over 700 exhibitors from 36 countries and more than 40,000 visitors.
While GROWTECH. MIDDLE EAST (formerly AgraME) has expertise in GCC agriculture, horticulture, livestock, and aquaculture, its integration with GROWTECH. significantly broadens its product portfolio. The platform now offers a comprehensive view of agricultural technology, including greenhouse systems, irrigation innovations, seed development, plant nutrition, and precision agriculture, setting a global benchmark.
The first GROWTECH. MIDDLE EAST event under its new identity will be held on 8–10 September 2026 in Dubai, UAE. This three-day event will offer business partnerships, product demos, and knowledge exchange opportunities.
Engin Er, exhibition director, GROWTECH. Antalya and Jakarta, said: “We are excited to bring the GROWTECH. brand to the Middle East, a region ripe for agricultural innovation and growth. This integration extends our mission to connect agricultural professionals with new markets. We aim to contribute greenhouse tech expertise, sustainable practices, and startup innovation to create opportunities for the GCC agricultural community and beyond.”
The transformation of AgraME to GROWTECH. MIDDLE EAST is a crucial moment for agricultural tech exchange in the GCC. By combining regional knowledge with global exhibition leadership, this platform offers new collaboration opportunities for agricultural professionals, technology providers, investors, and policymakers to tackle food security, sustainability, and economic development in the Middle East and beyond.
