The Advertising Business Group (ABG) proudly presents its premier event, Marketer of the Future Middle East (MOTF), scheduled for November 20 at TODA Theatre, Souk Madinat Jumeirah, Dubai.
As the most visionary marketing event in the region, Marketer of the Future will bring together advertisers, agencies, media proprietors, tech innovators, academic leaders, and policymakers to discuss the trends, technologies, and transformations that will define the next decade of marketing.
A Revolutionary Platform for Marketing Leadership
Headlining this year’s event are key speakers: Marketer of the Future is more than a conference; it’s a call to action, a meeting ground for the sharpest minds in the region to redefine brand growth, communication, and connection in an evolving world.
The agenda includes insights from global and regional thought leaders reshaping the marketing field, featuring:
• Trevor McFarlane, Founder & CEO of EMIR Intelligence, discussing The New Growth Mandate: From Marketing Function to Growth Engine
• Stephan Loerke, CEO of the World Federation of Advertisers (WFA), in dialogue with Eleni Kitra, Executive Director of ABG, on Think Global, Brand Local: Building Trust in a Fragmented World
• Daniel Floyed, Chief Growth Officer at The Brandtech Group, on 2025: The Year of Tectonic Marketing Disruption
• Olfa Messaoudi, Chief Digital & Marketing Officer at L’Oréal Middle East, and Ziad Khammar, COO of DMS/Choueiri Group, on When Innovation Meets Culture
• Charles Yardley, CEO of Khaleej Times, and Wolfgang Ulaga, Co-Director at INSEAD MSEI, on Marketing 2030: Geopolitics, AI, and Sustainability – Separating Survivors from Leaders
• Amine Sadik, Marketing Operations Director for the Middle East at Procter & Gamble, and Athanas Jamo, Chief Client Officer at Ipsos UAE, unveiling new regional research in Who is the Marketer of the Future
• Lea Karam, Founder & CEO of Mindscope, sharing insights on The Future of Attention: From Capture to Filtering
• Ashely Rite, SVP of Marketing at Core42 (a G42 company), on Narrative OS: Rebooting Marketing in the Age of Intelligent Storytelling.
The CMO Redefined: Purpose, Pressure, and Performance will feature three of the region’s top marketing leaders in a candid discussion on leadership in 2025:
• Deniz Yamanel, BEO of Confectionery at Nestlé Middle East
• Alyza Beg, Group Chief Marketing & Communications Officer at Easa Al Gurg Group
• Sevgi Gur, Chief Marketing Officer at Property Finder
Moderated by Sami Kobayter, Head of Consumer Industries at TikTok, this influential panel will explore how purpose, creativity, and performance coexist in an era driven by culture, data, and change.
Exclusive Roundtables for MOTF Attendees
Beyond the main event, Marketer of the Future will offer two exclusive roundtables for MOTF ticket holders:
• The Performance Imperative, presented by DoubleVerify, will explore the true drivers of marketing effectiveness in a performance-centric world.
• Responsible Advertising in the Gulf, co-hosted by ABG, Dubai Media Council (DMC), and the International Chamber of Commerce (ICC), will investigate how self-regulation and ethical communication foster trust and cultural relevance in the region.
These sessions offer attendees unique access to open, solution-focused discussions with industry leaders and experts.
Eleni Kitra, Executive Director of ABG, stated: “Marketer of the Future Middle East is about empowering our industry to evolve with purpose. It’s where marketing leaders, policymakers, and innovators come together to build a future that is creative, responsible, and human-centered. This isn’t just a conference; it’s a catalyst for progress.”
Amine Sadik, Chair of ABG and Middle East Marketing Operations Director at Procter & Gamble, added: “As marketers, we’re navigating one of the most transformative periods our industry has ever witnessed. This event brings the right minds into one room to exchange ideas, set standards, and drive innovation that fosters growth and positive impact.”
Supported by Industry Leaders
Marketer of the Future is sponsored by Digital Media Services (DMS) as the Platinum Sponsor, with TikTok and Snapchat as Gold Sponsors, alongside support from Publicis Groupe Middle East, Khaleej Times, DoubleVerify, Tailwind EMEA, Ipsos, and Officium.
