The Government of Ras Al Khaimah has appointed Phillipa Harrison as the new CEO of the Ras Al Khaimah Tourism Development Authority (RAKTDA).
Previously the Managing Director of Tourism Australia, Harrison will spearhead the emirate’s ambitious initiative to establish itself as the “Destination of the Future.” She brings extensive international tourism expertise from Australia and various global markets.
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Sheikh Ahmed bin Saud Al Qasimi, Chairman of RAKTDA’s Executive Committee, expressed his support, stating, “Tourism is central to Ras Al Khaimah’s strategy, being our fastest-growing sector, and we’ve reached significant milestones swiftly. Ms. Harrison’s vast knowledge and leadership experience, especially at Tourism Australia, assure us of her capability to align with Ras Al Khaimah’s ambitious tourism objectives and strategic goals.”
Commenting on her appointment, Harrison remarked, “I’m thrilled to join at this exciting juncture. Ras Al Khaimah is already an international success story, and I’m eager to drive further growth in the coming years.”
Her appointment coincides with Ras Al Khaimah’s rise as one of the region’s top sustainable tourism destinations. The emirate welcomed a record 650,000 visitors in the first half of 2025 and is on course to meet its goal of over 3.5 million visitors annually by 2030.
