AC Milan icon Ruud Gullit is set to return to Dubai for a special three-day event showcasing the AC Milan Golf Collection, marking its first major introduction in the Middle East.
Launched this past summer, the premium AC Milan Golf Collection seamlessly combines Milanese elegance with top golf performance. This collection highlights Milan’s global reputation for design, where sports, style, and culture intersect, making AC Milan’s style and brand instantly recognizable far beyond the football field.
During his Dubai visit, Gullit, a key figure in AC Milan’s history and a two-time World Footballer of the Year, attended a media lunch at Aelia, SIRO One Za’abeel, where the collection was presented to the regional press.
The Dutch football legend also visited Jumeirah Golf Estates before the DP World Tour Championship finale. Sporting the fashionable AC Milan Golf Collection attire, Gullit participated in the Rolex Pro-Am on the Earth course on Tuesday morning.
Additionally, the former Ballon d’Or winner will join a Short-Game Challenge at the DP World Championship Village on Wednesday, alongside renowned American golf influencer Bradford Wilson, as part of the Dubai Fitness Challenge 30×30.
The AC Milan Golf Collection is the first launched under Clubhouse, AC Milan’s innovative platform where football intersects with culture through fashion, design, music, and arts.
Clubhouse represents a new chapter in AC Milan’s storytelling, linking the Rossoneri identity with the creativity of fans and cultural influencers worldwide, opening new avenues for the club’s heritage and modern style to thrive.
“Milan has always epitomized elegance and innovation, and this collection embodies that spirit,” said Gullit.
“Today, golf is as much about culture as it is about sport. Dubai is an ideal location to demonstrate how AC Milan merges both – a city that understands performance, lifestyle, and global style. I’m eager to return and share the AC Milan narrative with our regional fans.”
Valerio Rocchetti, AC Milan’s Director of Licensing, Retail, and E-Commerce, is thrilled to bring the golf collection to Dubai.
“This collection naturally expresses our club’s essence,” stated Rocchetti. “AC Milan has always been a sports institution, but also a cultural icon, shaped by Milan, a global fashion and design leader.
“We are proud to bring this collection to Dubai with Ruud, whose legacy continues to inspire our worldwide community. The Middle East is a vital region for us, and we aim to strengthen our presence here in an authentic, premium, and future-oriented way.”
AC Milan’s connection to the Middle East is deep, reinforced by significant partnerships like Emirates Airline – one of football’s longest and most successful collaborations – and the establishment of Casa Milan Dubai in 2023, the club’s regional hub dedicated to engaging with the growing Rossoneri fanbase in the area.
