[Editor’s Note: This story was first published on August 2 and is being shared again as the permit deadline approaches.]
On July 30, the UAE Media Council introduced a new regulation requiring an ‘Advertiser Permit’ for anyone posting advertisements on social media platforms. This permit is essential for individuals sharing any promotional content online.
The initiative aims to enhance transparency, professionalism, and safety in digital advertising for consumers. It seeks to align with rapid media changes by establishing clear guidelines for posting ads.
The permit will be free for the initial three years and becomes mandatory in three months, according to the authority. While many influencers in the UAE welcomed the initiative, questions about its implementation remain.
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On Friday, the UAE Media Council addressed common queries on X. Here are answers to some frequently asked questions:
Who needs an Advertiser Permit?
Anyone posting ads, paid or unpaid, on social media, websites, or apps must obtain the permit.
Do business owners need a permit to promote their own brand?
No, promoting their own business or project doesn’t require a permit. However, if they hire someone else for advertising, that person must have the permit.
How long is the permit valid for?
The permit is valid for one year and can be renewed annually. Failure to renew within 30 days after expiration will result in cancellation.
What kind of business licence is needed before obtaining an Advertiser Permit?
A licence for digital media or social media marketing is required.
Click here for application details and the complete list of rules.
