Splash Fashions, the leading fashion retailer in the Middle East, has launched its eagerly awaited Winter Collection. This collection highlights the art of transitional dressing by combining lightweight layers, cozy textures, and bold style statements to create an effortlessly chic wardrobe.
The campaign is led by Maya Diab, the Lebanese superstar and Splash fashion ambassador known for her trendsetting style. As a singer, actress, and fashion icon in the Arab world, Maya epitomizes the Splash woman — confident, expressive, and effortlessly stylish.
This season’s aesthetic is inspired by heritage prints, bohemian layers, and nostalgic 1970s and 1980s elements, all reimagined through a modern, fashion-forward lens. The color palette features rich tones like burgundy, navy, red, and olive, offering warmth, depth, and understated elegance. From soft suedette jackets and flowy skirts to relaxed blazers and sporty outerwear, each piece is crafted to transition smoothly from crisp mornings to breezy evenings.
The collection caters to everyone, offering beautifully layered silhouettes for women, heritage-meets-sporty separates for men, and youthful streetwear from Kappa, Lee Cooper, and Iconic. Plus-size styles, cozy sleepwear, and seasonal accessories complete the lineup, striking a perfect balance of comfort and confidence.
In the campaign, Maya Diab showcases standout looks from the collection, pairing soft textures and layers in ensembles that transition seamlessly from day to night. Her signature glamour aligns with Splash’s contemporary edge, creating a narrative that is both aspirational and relatable.
The Winter Collection is now available in Splash stores and online at splashfashions.com, inviting everyone to mix, match, and personalize the season.
