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23.09.2025

Sarah Jessica Parker Joins Lab-Grown Diamond Venture

Illustration for: Sarah Jessica Parker Joins Lab-Grown Diamond Venture

Sarah Jessica Parker, widely recognized for her role as Carrie Bradshaw in Sex and the City, is making a significant shift. Indeed, she’s diving into the dazzling realm of lab-grown diamonds. The actress has partnered with Astrea London as the global creative director and founding partner, and she will be visiting Dubai later this year to launch her inaugural diamond collection personally.

Astrea, established by Nathalie Morrison, is transforming the diamond industry with its luxurious lab-grown pieces, meticulously crafted at its cutting-edge facility in Jebel Ali. The brand is also launching ‘L’atelier’, its premier retail diamond experience, in collaboration with Mandarin Oriental.

In celebration of this achievement, Astrea London will inaugurate its flagship store at the Mandarin Oriental Jumeirah in October, solidifying Dubai’s status as a leading center for sustainable luxury.