SOUEAST has announced its exclusive partnership as the official automotive partner for Dubai Fashion Week 2025-26, marking its first appearance at the spring/summer showcase this September. This collaboration is a first between Dubai Fashion Week and a Chinese automotive brand.
Dubai Fashion Week, ranked among the top five globally, is co-founded by Dubai Design District (d3) and the Arab Fashion Council (AFC). It highlights fashion, eco-consciousness, and sustainability, showcasing Dubai’s creative and commercial allure on the world stage.
SOUEAST, known for its urban lifestyle vehicles and ‘EASE YOUR LIFE’ philosophy since 2024, aligns perfectly with Dubai Fashion Week’s values. The brand emphasizes eco-consciousness and sustainability, meeting the diverse mobility needs of urban youth worldwide. This year, SOUEAST introduced new models in the UAE, Saudi Arabia, Qatar, and Kuwait, quickly capturing the local youth’s interest with campaigns at iconic landmarks. The partnership aims to extend the ‘Ease your life’ ethos globally. SOUEAST plans strategic collaborations with top designers, blending advanced automotive engineering with fashion to create unique mobility experiences. This partnership will set new trends in urban mobility using Dubai Fashion Week’s platform.
This collaboration is Dubai Fashion Week’s first annual partnership with a Chinese automotive brand. SOUEAST’s logo is featured on the event’s official website as a sponsor. As the official automotive partner for the Spring-Summer and Fall-Winter events, SOUEAST will debut in September 2025 and participate in international fashion events, enhancing its premium and global brand identity.
