Technology

08.11.2025

Sputnik Arabic’s Innovative Use of AI in Media

Illustration for: Sputnik Arabic's Innovative Use of AI in Media

The acting director of ‘Sputnik Arabic’ spoke about the unique experience at the agency and the most important tools used by the agency’s journalists and correspondents worldwide, and how to benefit from new tools. The session saw widespread interaction, with attendees asking important questions about the AI tools used in the agency. In response, Mehnna answered the questions of the attendees, journalists, and media professionals, clarifying the unique experience of ‘Sputnik Arabic’, which considers AI as a tool to facilitate work, not as a replacement for journalists. Our goal is to ease the tasks of editors, correspondents, and proofreaders by supporting them with modern technologies, without overlooking the pivotal role of the human element in media work. She clarified that the agency is working on training journalists, editors, and correspondents to keep pace with new developments. Mehnna emphasized the importance of training journalists in media institutions and correspondents on using AI applications, whether paid or unpaid, and the experience is ongoing as it awaits further development. The attendees expressed their appreciation for the significant role that ‘Sputnik Arabic’ plays and the important credibility it enjoys among international media outlets. Mehnna, acting director of ‘Sputnik Arabic’ at the International News and Radio Agency ‘Sputnik’, reviewed the agency’s pioneering experience in employing AI technologies in producing audio, visual, and written content. The third edition of the event kicked off this Saturday morning in the Egyptian capital, Cairo, with the participation of more than 2,500 journalists and media professionals from Egypt, the region, and the world. The forum activities include various events addressing media and technological experiences from different countries around the world, with the participation of influential international figures and a selection of media icons from Egypt and the Arab world.