Jewellers in the UAE are enticing Diwali shoppers with substantial discounts, waived making charges, and complimentary gold coins or jewelry, even as gold prices reach new heights.
To enhance festival sales, jewellers have unveiled exclusive diamond, gold, and gemstone collections featuring modern designs.
“We’re eliminating making charges on all our jewelry. For diamond pieces, we’re offering a 60% discount along with free gold coins and jewelry as gifts. Additionally, we have premium exchange offers providing the best market rates for old gold. Purchases exceeding specific amounts also come with complimentary gold coins and jewelry gifts,” stated Chirag Vora, managing director of Bafleh Jewellers.
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Kanz Jewels is hosting a Wheel of Fortune at its Meena Bazaar showroom until October 25, ensuring prizes like Dh1,000 cash, silver coins, concert tickets, dining vouchers, and instant surprises with each purchase.
“This season, our goal is to make Diwali unforgettable with guaranteed rewards that enhance celebrations,” said Anil Dhanak, managing director of Kanz Jewels.
On Saturday, gold prices were near record highs. According to Dubai Jewellery Group, 24K, 22K, 21K, and 18K gold were priced at Dh512.25, Dh474.25, Dh455, and Dh390 per gram, respectively.
Spot gold concluded the week at $4,249.94 per ounce, a 0.94% decline. It hit a record high of $4,378.98 per ounce the previous week.
Diwali, the festival of lights, will be celebrated on Monday, October 20 this year.
Complimentary Gold Coins
Liali Jewellery offers free gold coins with every purchase. A purchase between Dh4,000-Dh8,000 grants a 1-gram gold coin; Dh8,001-Dh12,000 gives a 2-gram coin; Dh12,001-Dh15,000 earns a 3-gram coin; and over Dh15,001 offers a 4-gram coin.
“We are enhancing the shopping experience with updated boutique designs, personalized services, and curated festive collections blending contemporary style with timeless craftsmanship. Customers seek emotional value and long-term returns, so our aim is to make every purchase memorable,” said Anuraag Sinha, managing director of Liali Jewellery.
Shamlal Ahamed, managing director for international operations at Malabar Gold and Diamonds, mentions offering cash vouchers on jewelry purchases, zero deductions on 22K gold exchange, and a ‘Pay 10% Advance’ plan allowing customers to lock current gold rates, protecting against future price hikes.
“If prices rise, the locked rate benefits customers; if they fall, they enjoy the lower rate. Gold’s investment value is at its peak, driving more showroom visits despite high rates,” he added.
Additional Discounts
Aditya Kejriwal, Head of Marketing, International Business Titan Company Limited, highlights an old gold exchange offer, turning high prices into an advantage.
“We also have a Shagun offer, providing discounts on the gold rate itself,” he noted.
“This festive season, jewellers are presenting a variety of offers instead of a single one. Many brands are also focusing on festive store decorations and new collections. This is a great time for customers to make savvy choices,” Kejriwal added.
Dubai-based jeweller Joyalukkas offers a 500mg 24K gold bar with purchases of Dh4,500 on diamond and precious stone jewelry, and a 1-gram 24K Lakshmi idol or gold bar on Dh8,000 diamond purchases or Dh30,000 gold purchases.
For lavish celebrations, spending Dh60,000 on diamond and precious stone jewelry earns a 10-gram 24K gold bar.
Customers spending Dh3,000 on diamond and precious stone jewelry receive a Dh100 cash voucher, and a 22K gold coin is offered on Dh3,500 gold jewelry purchases. This offer is valid only on October 19. “We are also offering no making charges on eight-gram gold coins and zero deductions on old gold exchange,” the jeweller mentioned.
