Visa has unveiled a new service for high net worth individuals (HNWIs) in the UAE, named Visa Private. This offering extends beyond standard card payments to provide an array of exclusive benefits.
Initially launching in the UAE, Visa Private will eventually be available across the GCC. The service promises “carefully selected travel, lifestyle, and retail privileges” according to Visa.
“Visa Private exemplifies our commitment to transforming insights into action. By collaborating with our banking partners, we’ve crafted a product that mirrors the lifestyle of the region’s most discerning clientele while maintaining top-notch security and convenience,” stated Yuri Topunov, VP & Head of Products & Solutions for MENA at Visa. “We offer high-net-worth individuals not only a seamless payment method but also enriched experiences, thus aiding our partners in strengthening customer ties and aligning with the UAE government’s digital commerce vision.”
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Visa Private benefits include:
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Complimentary lounge access for the cardholder and two guests
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Airport transfer services within the UAE
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OneVasco visa-application concierge service
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Harrods Gold tier membership
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Year-round discounts at selected fine-dining venues and beach clubs across the GCC
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Complimentary access to premier padel courts
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Free hotel night stays at over 20 luxury hotels
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Exclusive offers and perks at Club Med
The UAE is a magnet for HNWIs, renowned for its business opportunities and luxury real estate. Dubai ranks as the fourth wealthiest city in Europe and MENA, hosting 86,000 millionaires and 23 billionaires. Its safe-haven status, low taxes, and diverse economy continue to attract affluent individuals globally.
