Dubai’s recent auction of exclusive vehicle number plates has once more captured the attention of affluent buyers, generating an impressive Dh97.95 million in total revenue.
The 119th open auction hosted by the Roads and Transport Authority (RTA) took place at the Grand Hyatt Dubai on Saturday, September 27, and featured intense competition for 90 high-value plates in various categories.
The highlight of the event was the sale of plate BB 88 for an astonishing Dh14 million. Other notable sales included Y 31 at Dh6.27 million, along with M 78 and BB 777, each fetching Dh6 million.
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Collectors and enthusiasts competed for 90 premium number plates featuring two, three, four, and five digits from codes like AA, BB, K, L, M, N, P, Q, T, U, V, W, X, Y, and Z. Many buyers see these plates as status symbols, with unique combinations often carrying personal or cultural significance.

The number plates are subject to a 5% VAT. Participation required a refundable security deposit of Dh25,000 along with a registration fee of Dh120. Buyers could register online or at RTA’s Customer Happiness Centres in Umm Ramool, Deira, and Al Barsha, with payment options including cheque or credit card.
This auction format — available both in-person and online — has become a staple in Dubai, continuously attracting strong interest from locals who view distinctive plates as investments and symbols of prestige.





