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25.09.2025

Federica Montella’s Financial Journey: Insights & Advice

Illustration for: Federica Montella's Financial Journey: Insights & Advice

Federica Montella, now a well-known ‘popular investor at eToro,’ has built a career in investing by the age of 36. The Italian expatriate, currently residing in Dubai, arrived in May 2023 and has since shuttled between Europe and the UAE for major investor events. She shares insights into her financial journey and current status.


If you had to use one word to describe money, what would it be?

Freedom. Money serves as a tool to achieve freedom, allowing us to choose, grow, and live on our own terms.

If you had to write a letter to money, what would you say?

Dear money, always stay by my side. Be ready to assist me and those genuinely in need. Be generous and accessible to all, not just a select few.

How would you describe your relationship with money?

Money holds significance for me. I strive to make informed decisions, using it carefully without overspending on unnecessary items. I view it as a resource to support my goals and values.

How do you think this relationship was formed?

It began in my teenage years when I started receiving money as gifts instead of toys. This early experience prompted me to think more consciously about money and its worth.

What good or bad lessons about money management did you learn from your mother?

As the eldest of three siblings in a family of five, my mother taught me the importance of carefully allocating money for different needs and purchasing only what is affordable. Growing up with limited resources, I learned to appreciate small things and avoid debt just to impress others.


Who do you speak to about money matters and is it something you consider taboo?

Discussing money is not a taboo subject for me. I feel comfortable talking about financial matters openly with friends, family, and colleagues.

Who has taught you the most about financial management?

The Millionaire Mind Intensive event in London had a significant impact on me. Over three days, I learned a lot about mindset and practical financial management, opening my eyes to new possibilities.

What do you think has been the most profound experience you’ve had so far in relation to money, and what has it taught you?

The most profound experience was starting to invest and watching my money grow passively, without my constant supervision. It taught me that money should not just sit idle in a bank but should work for you.

How do you think living in the UAE has changed your relationship with and perception of money and wealth?

Living in the UAE hasn’t altered my personal relationship with money, but being in a nation focused on wealth creation and welcoming external capital is inspiring. The vision and opportunities here reinforce my belief in financial growth and planning.

If you could give your child or your younger self one piece of advice about money now, what would it be and why?

I’d advise my younger self to start investing as early as possible. The earlier you start, the more you can rely on investments instead of solely on a paycheck.

What do you value spending money on?

I value spending on education, health, and quality food—things that nourish the mind and body.

What do you consider splashing out?

I prefer a more understated and meaningful approach to spending.

Do you long-term plan your finances, and if so, how?

I maintain different accounts, each dedicated to specific goals. For instance, my eToro account is for long-term growth. I refrain from withdrawing from it and add funds whenever possible.

What is your long-term financial goal or dream?

My ultimate aim is to achieve financial independence, allowing me to support my family and help others attain similar freedom.

How much do you save each month?

I aim to save at least 10% of my income every month, sometimes more when possible.

How much do you plan to have by the time you are 65?

I plan to exponentially grow my wealth through various investments over the years.

What is your greatest financial decision, the one you are most proud of or the most profitable?

Buying Bitcoin has been my most profitable financial decision to date, and it’s the one I’m most proud of.

What is your biggest financial regret or loss?

I regret not starting to invest earlier. However, I don’t see the ups and downs in my eToro investment journey as losses because a long-term mindset keeps me positive. Markets tend to perform well if you’re patient.

wknd@khaleejtimes.com