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30.09.2025

Floward Launches Future Coders Initiative

Floward, the leading online platform for flower and gift delivery in MENA and the UK, has unveiled Floward Future Coders. This initiative aims to equip the younger generation with essential coding and digital literacy skills, supporting Floward’s 2025 ESG strategy and the United Nations Sustainable Development Goals (UNSDGs).

In collaboration with top coding academies in the region, Floward offers around 100 scholarships to children and youth, providing practical training in coding and digital literacy. These programs are conducted with local institutions in each market to maximize impact and accessibility. In the UAE, Floward partners with Pure Minds Academy to bring this initiative to fruition.

Abdulaziz B. Al Loughani, chairman and CEO of Floward, stated: “At Floward, we don’t just deliver gifts; we deliver opportunities. The Floward Future Coders initiative is our commitment to turning vision into action, equipping aspiring coders across the region with the tools to innovate, create, and lead. This initiative underscores our dedication to investing in human capital, a crucial part of our ESG strategy. As a tech-driven company, we believe that empowering future generations is an investment in our future.”

Amit Vyas, CEO and founder of Pure Minds Academy, commented: “At Pure Minds Academy, we believe in equipping young individuals with the tools to shape their future. Through our partnership with Floward on this remarkable initiative, we proudly offer students access to an NCFE-accredited Game Design with Python program, helping them establish solid foundations in coding and digital literacy for a promising future.”

Interested students are encouraged to connect with their local partner institutions to learn about scholarships, program updates, and rollout details. Each program will follow the schedule set by the academy, giving students the opportunity to join the next generation of coders and innovators.

Founded in 2017, Floward is a comprehensive e-commerce solution that provides premium fresh-cut flowers from top growers and farmers worldwide, arranged locally by skilled florists and designers. Floward also offers cakes, chocolates, and perfumes curated by the region’s most talented designers, bundled with its floral arrangements, and ensures last-mile same-day delivery for an exceptional customer experience.

For more information, visit: www.floward.com.