Kuwait’s leading Korean beauty hub, Korea Town, is set to expand significantly, planning to open 50 branches in the GCC by 2027.
This move comes after Korea Town’s strategic partnership with Boutiqaat Group for Perfumes and Cosmetics, a top name in regional eCommerce. Utilizing Boutiqaat’s advanced infrastructure and digital expertise, Korea Town aims to accelerate its growth under the “Powered by Boutiqaat” model.
The expansion aligns with the launch of Korea Town’s revamped flagship store at The Gate Mall, offering a premium shopping experience that fuses innovation with genuine Korean beauty culture.
Featuring over 250 Korean beauty brands, Korea Town solidifies its status as the Gulf’s premier K-Beauty destination. Its broad selection includes skincare, haircare, cosmetics, accessories, and lifestyle trends, providing consumers access to Korea’s latest innovations.
This expansion showcases Korea Town’s vision to become a key player in the Gulf’s beauty retail market, setting new standards in growth, innovation, and customer engagement.
