As the UAE embarked on its journey to success five decades ago, Sukoon initiated its own path with a simple commitment: to safeguard what matters most. This commitment has blossomed into a bond of trust, establishing Sukoon as a market leader in the UAE and Oman, renowned for security, resilience, and care. Today, Sukoon supports over 1.36 million customers, serving as a partner in the growth of both individuals and businesses.
From Promise to Market Leader
Throughout the years, Sukoon has evolved from an insurance provider to a trusted multigenerational partner, offering comprehensive health, general, consumer, and life insurance solutions. With a revenue of Dh5.41 billion, total assets of Dh10.43 billion, and a profit before tax of Dh291.5 million in 2024, Sukoon’s financial robustness is highlighted by its A2 IFSR rating from Moody’s and an A rating from S&P Global. As a listed entity on the Dubai Financial Market, Sukoon continues to set benchmarks in customer service and growth.
Innovation at Its Core
Sukoon’s journey is marked by its unwavering commitment to innovation. It was the first insurer in the UAE to integrate its motor insurance app with UAE Pass for seamless and secure logins. The mySukoon mobile app and digital portal provide end-to-end policy management, claims tracking, and instant support, simplifying insurance for customers. Internally, Sukoon has embraced no-code platforms to optimize operations and enhance service delivery.
Hammad Khan – Interim CEO and Chief Financial Officer – Sukoon Insurance
Interim CEO and CFO of Sukoon Insurance, Hammad Khan, stated, “As we celebrate 50 years of excellence, our focus remains on crafting a digital-first future, fostering sustainable growth, and continually supporting our customers.”
Sukoon has also adopted AI-driven risk assessment tools and digital claims processing, furthering its commitment to efficiency and transparency. A notable achievement is its AI-powered videoconferencing tool, which analyzes health metrics in real-time, making life insurance assessments quicker and more personalized. These innovations underline Sukoon’s ambition to lead the insurance sector with a digital-first strategy while maintaining a human-centric approach.
Celebrating 50 Years with Purpose
Sukoon’s golden jubilee is more than a milestone—it’s a celebration of its heritage and values. The celebrations feature:
-
A 50-Year Logo symbolizing stability and progress, visible across all platforms.
-
A Time Capsule, containing employee artifacts and aspirations to be opened in 25 years.
-
A Commemorative Video and Book, documenting Sukoon’s journey through leadership insights and personal stories.
Watch the full video here:
A Gala Night to honor employees as “custodians of our legacy and architects of our future,” reflecting Sukoon’s vibrant community of over 50 nationalities.
Industry Recognition
Sukoon has been lauded for excellence in service, innovation, and sustainability, earning multiple awards, including:
-
The 2025 Gartner Eye on Innovation Award for the EMEA region.
-
Digital Innovation in Insurance, as the first insurer in UAE to implement Azure Cloud (2019), Oracle Cloud (2021), and AWS Cloud (2024).
-
Insurance Innovation of the Year (“AI-Powered Life Insurance Videoconferencing”)
-
Best New Digital Insurance Product (Accident and Health Insurance)
CSR That Makes a Difference
As part of its golden jubilee celebrations, the “Sukoon For All” CSR program focuses on People of Determination. This includes accessibility improvements across Sukoon branches and annual donations to organizations supporting People of Determination. For Sukoon, inclusion is not optional, it’s a duty.
Looking to the Future
As Sukoon embarks on its next chapter, its mission remains clear: to innovate, to deliver exceptional service, and to create impact. From honoring its past to shaping a digital-first future, Sukoon’s golden jubilee isn’t just about past achievements, it’s a commitment for the next 50 years and beyond.
Secure What Matters Most
Visit www.sukoon.com to secure your future with confidence.
